Strategy
Strategy and Business Policy / SCHINDL
04/03/2013
Strategic Management & Business Policy
How to assure a competitive advantage sources and basic choices when developing a strategy
copyright 2010
formulating a strategy
1. understand stakeholders as components of your future strategy 2. understand their needs and their power options 3. understand the „landscape“ you are in 4. realize the options to turn stakeholders into partners
how to formulate a strategy now ?
copyright 2010
copyright 2012 Schindl Rughase Partners
1
Strategy and Business Policy / SCHINDL
04/03/2013
F1
strategy as „3 islands“ an integrated framework for strategic business model innovation & redesign
positioning model value creation
offer “Hence, what does the stakeholder get ?”
business model profit creation
strategic positioning “Who do we want to be for whom and why?”
organisation “How do we ensure that in a profitable way ?”
copyright 2009
Model created by Michael Schindl and Olaf Rughase copyright 2009 Schindl Rughase Partners this presentation is restricted to the scientific use of students only and may not be distributed to third parties neither partially nor as a whole
F3
…to put it into a definition…
• A (business)strategy is … a coherent set of 1. a valuable (and) positioning promise (USP) to specified relevant stakeholders – „valuable“ from their viewpoint 2. and its deducted business model - transforming coherently that promise into such a balance of value for the customer and profit for the firm that it enables the firm to gain and keep the intended position against competition In short: …it is a positioning goal plus the way to achieve it.
•
copyright 2012
4
copyright 2012 Schindl Rughase Partners
2
Strategy and Business Policy / SCHINDL
04/03/2013
offering: the variables to play with.... offer offer “Hence, what does the client get ?” What do I get ? product service
strategic goal
04/03/2013
Strategic Management & Business Policy
How to assure a competitive advantage sources and basic choices when developing a strategy
copyright 2010
formulating a strategy
1. understand stakeholders as components of your future strategy 2. understand their needs and their power options 3. understand the „landscape“ you are in 4. realize the options to turn stakeholders into partners
how to formulate a strategy now ?
copyright 2010
copyright 2012 Schindl Rughase Partners
1
Strategy and Business Policy / SCHINDL
04/03/2013
F1
strategy as „3 islands“ an integrated framework for strategic business model innovation & redesign
positioning model value creation
offer “Hence, what does the stakeholder get ?”
business model profit creation
strategic positioning “Who do we want to be for whom and why?”
organisation “How do we ensure that in a profitable way ?”
copyright 2009
Model created by Michael Schindl and Olaf Rughase copyright 2009 Schindl Rughase Partners this presentation is restricted to the scientific use of students only and may not be distributed to third parties neither partially nor as a whole
F3
…to put it into a definition…
• A (business)strategy is … a coherent set of 1. a valuable (and) positioning promise (USP) to specified relevant stakeholders – „valuable“ from their viewpoint 2. and its deducted business model - transforming coherently that promise into such a balance of value for the customer and profit for the firm that it enables the firm to gain and keep the intended position against competition In short: …it is a positioning goal plus the way to achieve it.
•
copyright 2012
4
copyright 2012 Schindl Rughase Partners
2
Strategy and Business Policy / SCHINDL
04/03/2013
offering: the variables to play with.... offer offer “Hence, what does the client get ?” What do I get ? product service
strategic goal