Strategy Analysis
One of the main reasons behind companies performance success in any market is that they possess a “Sustainable Competitive Advantage” ( Baraskova, 2010).
As per Porter (2003) the concept of Sustainable Competitive Advantage is related to “Strategic positioning” that considered to be as a source of competitive advantage. Companies that located at top competitive level are those which make high returns and profitability.
Hence, to allow a company to make higher performance in a competitive industry, it should possess durable and scarce strategic resources which are difficult traded and imitated (Amit and Schoemaker, 1993). According to Barney (2001) companies must recognize, make and maintain valuable resources that can assist them in executing their activities and in improving their performance in best or cheap ways comparing to other competitors.
References:
Amit, R. & Schoemaker, P.J.H. (1993), “Strategic assets and organizational rent”, Strategic
Management Journal, 14 (1), PP. 33-46, EBSCOhost [Online]. Available from: http://eds.a.ebscohost.com.ezproxy.liv.ac.uk/eds/pdfviewer/pdfviewer?vid=2&sid=846882d3-b990-4fe9-8e34-edb5b7921083%40sessionmgr4002&hid=4211 (Accessed on: 25 May 2014).
Baraskova, J. (2010) “Master thesis: Strategic Positioning and Sustainable Competitive Advantage in Food Industry”, Aarhus School of Business [Online]. Available from: http://pure.au.dk/portal-asb-student/files/12191/jekaterina_baraskova_master_thesis.pdf (Accessed on: 25 May 2014).
Barney, J. (2001), “Is the resource-based view a useful perspective for strategic management research? Yes”, Academy of Management Review, 26(1), PP. 41-56 , EBSCOhost [Online]. Available from: http://eds.a.ebscohost.com.ezproxy.liv.ac.uk/eds/pdfviewer/pdfviewer?vid=4&sid=d223ab04-454e-417e-a2c6-6d7ccccf8c41%40sessionmgr4003&hid=4211 (Accessed on: 25 May 2014).
Porter, M. E. (2003). Strategy and the Internet. Harward Business review [Online]. Available from:
As per Porter (2003) the concept of Sustainable Competitive Advantage is related to “Strategic positioning” that considered to be as a source of competitive advantage. Companies that located at top competitive level are those which make high returns and profitability.
Hence, to allow a company to make higher performance in a competitive industry, it should possess durable and scarce strategic resources which are difficult traded and imitated (Amit and Schoemaker, 1993). According to Barney (2001) companies must recognize, make and maintain valuable resources that can assist them in executing their activities and in improving their performance in best or cheap ways comparing to other competitors.
References:
Amit, R. & Schoemaker, P.J.H. (1993), “Strategic assets and organizational rent”, Strategic
Management Journal, 14 (1), PP. 33-46, EBSCOhost [Online]. Available from: http://eds.a.ebscohost.com.ezproxy.liv.ac.uk/eds/pdfviewer/pdfviewer?vid=2&sid=846882d3-b990-4fe9-8e34-edb5b7921083%40sessionmgr4002&hid=4211 (Accessed on: 25 May 2014).
Baraskova, J. (2010) “Master thesis: Strategic Positioning and Sustainable Competitive Advantage in Food Industry”, Aarhus School of Business [Online]. Available from: http://pure.au.dk/portal-asb-student/files/12191/jekaterina_baraskova_master_thesis.pdf (Accessed on: 25 May 2014).
Barney, J. (2001), “Is the resource-based view a useful perspective for strategic management research? Yes”, Academy of Management Review, 26(1), PP. 41-56 , EBSCOhost [Online]. Available from: http://eds.a.ebscohost.com.ezproxy.liv.ac.uk/eds/pdfviewer/pdfviewer?vid=4&sid=d223ab04-454e-417e-a2c6-6d7ccccf8c41%40sessionmgr4003&hid=4211 (Accessed on: 25 May 2014).
Porter, M. E. (2003). Strategy and the Internet. Harward Business review [Online]. Available from:
References: Amit, R. & Schoemaker, P.J.H. (1993), “Strategic assets and organizational rent”, Strategic Management Journal, 14 (1), PP. 33-46, EBSCOhost [Online]. Available from: http://eds.a.ebscohost.com.ezproxy.liv.ac.uk/eds/pdfviewer/pdfviewer?vid=2&sid=846882d3-b990-4fe9-8e34-edb5b7921083%40sessionmgr4002&hid=4211 (Accessed on: 25 May 2014). Baraskova, J. (2010) “Master thesis: Strategic Positioning and Sustainable Competitive Advantage in Food Industry”, Aarhus School of Business [Online]. Available from: http://pure.au.dk/portal-asb-student/files/12191/jekaterina_baraskova_master_thesis.pdf (Accessed on: 25 May 2014). Barney, J. (2001), “Is the resource-based view a useful perspective for strategic management research? Yes”, Academy of Management Review, 26(1), PP. 41-56 , EBSCOhost [Online]. Available from: http://eds.a.ebscohost.com.ezproxy.liv.ac.uk/eds/pdfviewer/pdfviewer?vid=4&sid=d223ab04-454e-417e-a2c6-6d7ccccf8c41%40sessionmgr4003&hid=4211 (Accessed on: 25 May 2014). Porter, M. E. (2003). Strategy and the Internet. Harward Business review [Online]. Available from: http://collabor.idv.edu/static/0855380/files/strategy%20and%20the%20internet.pdf (Accessed on: 25 May 2014).