Strategy Analysis of Toyota
Module Code: PM018
Class/Group: Y
Module Title: Theory and Practice of Strategic Management
Assessment Title: Report
Assignment Title: The change and development of TOYOTA’s marketing strategy
Tutor Name: Paul Matthews
Student ID Number: 200863025
Date of Submission: 9/ 3 / 2012 Friday
Word count: 2714
Content
Executive Summary 1
1. Introduction 2
2. Environment and market shifting 2
3. SWOT analysis 2 3.1. Strength 2 3.1.1 The largest automobile company of the world 2 3.1.2 TMC Hybrid System (THS) 2 3.2. Weakness 2 3.2.1 Products’ quality call in question 2 3.3. Opportunity 3 3.3.1 Shifting of consumer behavior 3 3.3.2 Car safety is improved in 2011 3 3.4 Threats 4 3.4.1 USA Three big discount strategies 4 3.4.2 Global financial crisis 4 3.4.3 Emerging entrant, cars with make in china 4
4. Value Chain 5 4.1 Technology development 5 4.2 Procurement 5 4.2.1 Fair trade based on an open door principle 6 4.2.2 Mutual development based on mutual trust 6 4.2.3 Improvement of eco-friendly green procurement 6 4.2.4 Localization procurement goes with good corporate citizenship 6 4.2.5 Obeying the legal 6 4.3 Logistics 6 4.4 Operation 6 4.5 Service 7
5. Culture influence in TMC 7
6. Conclusion 8
Bibliography 9
Appendixs 11
Executive Summary
As the biggest automobile company in the world, Toyota went through this recent year with an unbelievable roughly circumstance. Suffering the global financial crisis, massive vehicle recall etc, all of these events pushed the Akio Toyoda who is the Toyota president and CEO making a statement “I’m deeply sorry.” to the world again and again. This report will evaluate a noticeable strategy change that Toyota shifts it products structure from petrol vehicle to hybrid vehicle gradually. Moreover, how does strategy changing helping it to work out the
Class/Group: Y
Module Title: Theory and Practice of Strategic Management
Assessment Title: Report
Assignment Title: The change and development of TOYOTA’s marketing strategy
Tutor Name: Paul Matthews
Student ID Number: 200863025
Date of Submission: 9/ 3 / 2012 Friday
Word count: 2714
Content
Executive Summary 1
1. Introduction 2
2. Environment and market shifting 2
3. SWOT analysis 2 3.1. Strength 2 3.1.1 The largest automobile company of the world 2 3.1.2 TMC Hybrid System (THS) 2 3.2. Weakness 2 3.2.1 Products’ quality call in question 2 3.3. Opportunity 3 3.3.1 Shifting of consumer behavior 3 3.3.2 Car safety is improved in 2011 3 3.4 Threats 4 3.4.1 USA Three big discount strategies 4 3.4.2 Global financial crisis 4 3.4.3 Emerging entrant, cars with make in china 4
4. Value Chain 5 4.1 Technology development 5 4.2 Procurement 5 4.2.1 Fair trade based on an open door principle 6 4.2.2 Mutual development based on mutual trust 6 4.2.3 Improvement of eco-friendly green procurement 6 4.2.4 Localization procurement goes with good corporate citizenship 6 4.2.5 Obeying the legal 6 4.3 Logistics 6 4.4 Operation 6 4.5 Service 7
5. Culture influence in TMC 7
6. Conclusion 8
Bibliography 9
Appendixs 11
Executive Summary
As the biggest automobile company in the world, Toyota went through this recent year with an unbelievable roughly circumstance. Suffering the global financial crisis, massive vehicle recall etc, all of these events pushed the Akio Toyoda who is the Toyota president and CEO making a statement “I’m deeply sorry.” to the world again and again. This report will evaluate a noticeable strategy change that Toyota shifts it products structure from petrol vehicle to hybrid vehicle gradually. Moreover, how does strategy changing helping it to work out the
Bibliography: |1. abc News (2010) Toyota Supplier Says Sticky Gas Pedals Not the Problem. Retrieved 17/2/2012 From: | |http://abcnews.go.com/Blotter/toyota-supplier-sticky-gas-pedals-problem/story?id=9689799#Scene_1 | |6. Euro NCAP (2012) Toyota Prius crush text. Retrieved 18/2/2012 | |From: http://www.euroncap.com/tests/toyota_prius_2004/193.aspx | |10. Monden, Y. (1998) Toyota Production System: An Integrated Approach to Just-in-time Third Edition. Norcross, USA: Published by Engineering & Management | |Press |12. Odaka, K., Ono, K., and Adachi, F. (1988) The automobile industry in Japan: a study of ancillary firm development. Tokyo, Japan: Published by Kinokuniya | |Company Ltd |14. TOYOTA (2012) Sales & Marketing. Retrieved 20/2/2012 | |From: http://www.toyota.co.uk/cgi-bin/toyota/bv/frame_start.jsp?id=Environment-salesandmarketing | |18. Transport & Environment (2010) EU weakens fuel efficiency standards for vans Retrieved 15/2/2012 | |From: http://www.transportenvironment.org/press/eu-weakens-fuel-efficiency-standards-vans | |20. What car (2012) JD Power Survey 2011 - Family car winner. Retrieved 16/2/2012 | |From: http://www.whatcar.com/NonCar/Honda/2451111115759.jpg | |OICA (2011) World ranking of manufacturers of year 2010 Retrieved 15/2/2012 | |From: http://oica.net/wp-content/uploads/ranking-2010.pdf | |[pic] | |What car (2012) JD Power Survey 2011 - Family car winner | | |What car (2012) JD Power Survey 2011 - City car winner