Strategy_BlueOceanStrategy
Blue Ocean Strategy
How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim and Renée Mauborgne
Summarized by permission of Harvard Business School Press
Copyright 2005 Harvard Business School Publishing Corporation.
256 pages
Focus
Leadership & Management
Strategy
Sales & Marketing
Finance
Human Resources
IT, Production & Logistics
Career & Self-Development
Small Business
Economics & Politics
Industries
Global Business
Concepts & Trends
Take-Aways
• Most corporate strategies grew from military models featuring direct confrontations.
• When businesses directly compete, the battlefield becomes over-crowded so all participants suffer from reduced market share, growth and profits.
• The blue ocean strategy builds new businesses where none existed, giving innovative entries clear sailing.
• These businesses, such as cell phones and biotechnology, barely existed 30 years ago.
• Blue ocean industries are more profitable than fields with head-to-head competitors.
• Offer your customers a blue ocean "value innovation," that is, tangible product advancements accompanied by demonstrable savings.
• Wear a life jacket: the six steps of blue ocean implementation each carry a risk.
• The six steps are: "Reconstruct market boundaries;" "Focus on the big picture;"
"Reach beyond existing demand;" "Get the strategic sequence right;" "Overcome key organizational hurdles" and "Build execution into strategy."
• Use a "strategy canvas" to chart the competition and exploit their shortcomings.
• Developing a blue ocean strategy requires all hands on deck.
Rating (10 is best)
Overall
Applicability
Innovation
Style
10
10
10
8
To purchase personal subscriptions or corporate solutions, visit our website at www.getAbstract.com, send an email to info@getabstract.com, or call us at our US office (1-877-778-6627) or at our Swiss office (+41-41-367-5151). getAbstract is an Internet-based knowledge
How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim and Renée Mauborgne
Summarized by permission of Harvard Business School Press
Copyright 2005 Harvard Business School Publishing Corporation.
256 pages
Focus
Leadership & Management
Strategy
Sales & Marketing
Finance
Human Resources
IT, Production & Logistics
Career & Self-Development
Small Business
Economics & Politics
Industries
Global Business
Concepts & Trends
Take-Aways
• Most corporate strategies grew from military models featuring direct confrontations.
• When businesses directly compete, the battlefield becomes over-crowded so all participants suffer from reduced market share, growth and profits.
• The blue ocean strategy builds new businesses where none existed, giving innovative entries clear sailing.
• These businesses, such as cell phones and biotechnology, barely existed 30 years ago.
• Blue ocean industries are more profitable than fields with head-to-head competitors.
• Offer your customers a blue ocean "value innovation," that is, tangible product advancements accompanied by demonstrable savings.
• Wear a life jacket: the six steps of blue ocean implementation each carry a risk.
• The six steps are: "Reconstruct market boundaries;" "Focus on the big picture;"
"Reach beyond existing demand;" "Get the strategic sequence right;" "Overcome key organizational hurdles" and "Build execution into strategy."
• Use a "strategy canvas" to chart the competition and exploit their shortcomings.
• Developing a blue ocean strategy requires all hands on deck.
Rating (10 is best)
Overall
Applicability
Innovation
Style
10
10
10
8
To purchase personal subscriptions or corporate solutions, visit our website at www.getAbstract.com, send an email to info@getabstract.com, or call us at our US office (1-877-778-6627) or at our Swiss office (+41-41-367-5151). getAbstract is an Internet-based knowledge