Preview

Strategy Integration - Vermont Teddy Bear

Powerful Essays
Open Document
Open Document
7504 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategy Integration - Vermont Teddy Bear
© 2008 Richard E Murphy

Case Study
The Vermont Teddy Bear Co., Inc
Challenges Facing a New CEO
Submitted 26 April 2008, by
Andrea de la Peña, Paul Horan, Cindy Jaynes,
Christian Larson, Richard Murphy

© 2008 Richard E Murphy

Table of Contents
Executive Summary ....................................................................................................................
Introduction .................................................................................................................................
1.0

Mission and goals: ..........................................................................................................

2.0

Situation Analysis: ..........................................................................................................

3.0

Identification of SCA: .....................................................................................................

4.0

Teddy’s Position on Key Strategic Performance Measures:...........................................

5.0

Vermont Teddy Bear Strategy Integration:.....................................................................

6.0

Conclusions and recommendations: ...............................................................................

Bibliography ...............................................................................................................................

i

© 2008 Richard E Murphy

Executive Summary
This case study of Vermont Teddy Bear (VTB) Co., Inc. is an analysis focused on applying Strategic Management principles of business and functional level strategy. The
Analysis explores five areas. These areas include VTB’s mission and goals, situation analysis (including external and internal analysis), Sustained Competitive Advantage (SCA),
Performance Measures using the Balanced Score Card (BSC) and Strategic Integration.
VTB’s Mission is to “Make the world a better place…one bear at a


Bibliography: Grant, R. (2008). Contemporary Strategy Analysis (Sixth Edition). Malden, MA: Blackwell Publishing. Homemade Bears (2008), (accessed April 22, 2008), [available at http://www.bearpile.com] Kaplan, S., & Norton, D Marcel, Joyce (2006). Liz Robert and Vermont Teddy Bear, Vermont Business Magazine, May 1, 2006 SEC (1999). 10-k filing for FY 1998. Retrieved 23 April 2008 from http://www.sec.gov/Archives/edgar/data/912960/0000912960-99-000011.txt Solomon, Stephen (2000). Legacies – Vermont Teddy Bear Co.: Class of 1992. Retrieved on April 20, 2008 from the Vermont Teddy Bear Website at http://ir.vtbearcompany.com/index.php?id=136 Vermont Teddy Bear Company (2008) Retrieved on April 20, 2008 from the Vermont Teddy Bear Website at http://ir.vtbearcompany.com//index.php?id=1 Vincelette, J, fogarty, E, Patrick, T. and Wheelen, T. (1998). The Vermont Teddy Bear Co., Inc.: Challenges Facing a New CEO
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Tootsie Roll
    • 1147 Words
    • 5 Pages

    Tootsie Roll

    Team “A” studied various financial statements, such as the income statements, statements of cash flows and performed a ratio analysis to look at the Financial Condition of Tootsie Roll Industries. A ratio analysis helps explain the relations between the different statements to help manage the company’s opportunity for improvement when looking at each individual financial statement (Kimmel, Weygandt, & Kieso, 2009). The financial review revealed that “product sales have decreased 2.8% from the previous year in the first quarter and cost of goods sold as a percentage of net sales increased from 64.3% to 67.1%” (Tootsie Roll Industries Inc. 10-Q, 2008). As a result of higher total costs from an increase on the costs of ingredients, packaging material costs, and the Canadian dollar foreign exchange rate Fair Value of financial assets of Tootsie Roll Industries (expressed in thousands) for fiscal year 2007 was reported at $73,928. The company has tried to reduce the use of raw materials by using derivative hedging instruments to reduce the market price exposure, to swings, and increase their net profit (Tootsie Roll Industries, Inc. Financial position, 2008).…

    • 1147 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    South Delaware Coors
    • 1201 Words
    • 5 Pages

    South Delaware Coors

    The purpose of this case is to analyze Larry Brownlow’s decision to invest and operate a Coors Distributor in south Delaware. Coors Beer is located in Golden, Colorado and has many distributors that are monitored closely throughout the country. Coors is known for its dedication to quality by suppliers, wholesalers, and its customers. Not only does Coors monitor wholesalers and distributors, the company also requires that the wholesaler and distributor us recycling equipment. Mr. Brownlow had $15,000 to research the decision and decide if he should own the South Delaware Distribution Center. $800,000 is needed for initial investment of the distributor. Since Coors will enter this area for the first time, it is believed that market share will continue to grow as the brand becomes established over time.…

    • 1201 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Strategic Plan Part I
    • 646 Words
    • 3 Pages

    Strategic Plan Part I

    Vantage West Credit Union has become a full-service financial institution, offering a wide array of personal and business accounts, ranging from savings and checking accounts, to loans, mortgages, merchant services, and consumer credit cards. The mission statement is “People helping people achieve their financial goals...our #1 priority.” Vantage West serves its members through its branches, online banking system and call center.…

    • 646 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Evoloution of Polar Bears (Lamarck vs Darwin)
    • 1096 Words
    • 5 Pages

    Evoloution of Polar Bears (Lamarck vs Darwin)

    The Polar Bear (Ursus maritimus) is a bear native largely within the Arctic Circle encircling the Arctic Ocean, its surrounding seas and land masses. Although it is closely related to the Brown Bear, it has evolved to occupy a narrower ecological forte, with many body characteristics adapted for cold temperatures, for moving across snow, ice, and open water, and for hunting the seals which make up most of its diet. Though there are many theories surrounding evolution, the two stand outstanding hypotheses applying to the modification from Brown Bear to Polar Bear are Lamarck’s theory of Use and Disuse, and Darwin’s theory of Natural Selection. The intention of this paper is to compare these thesis and determine the most appropriate in relation this event.…

    • 1096 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing and Love Wood
    • 1277 Words
    • 6 Pages

    Marketing and Love Wood

    2 Read the case study and then answer the questions that follow. Love Wood At school, Padma developed and patented a technique for joining different woods together to create a patterned effect. This patented process improved efficiency allowing Padma to produce more cheaply than competitors. A large company offered to buy the patent, but Padma decided to keep it and run a small, sole trader business, making and selling individually designed wooden toys. During this time, she built up an expertise in selling through the internet. Padma’s friend, Emily, was a brilliant toy designer and so Padma asked Emily to create a new business with her. Padma changed her sole trader business to a private limited company called Love Wood Ltd with Emily receiving 40% of the shares.…

    • 1277 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Sun Bears Vs Black Bears
    • 345 Words
    • 2 Pages

    Sun Bears Vs Black Bears

    Bears can be found throughout the world. They are generally large animals, and are characterized by a plantigrade walk which is to walk on their heels like humans, a large body, short legs, a stub of a tail, small, round ears, and forward facing eyes. There are considered to be eight species of bear. The purpose of this essay is to compare and contrast the differences between the black bears and the sun bears. The three main differences are the place where it lives, the fur color and the food that it eats.…

    • 345 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Applying Maxine Clark's Decisions To Build-A-Bear
    • 1110 Words
    • 5 Pages

    Applying Maxine Clark's Decisions To Build-A-Bear

    Build-A-Bear started with a handful of stores and it grew to 150 by the end of 2003. They capitalized on the upward trending consumer demand around the holidays when they would rent space in busy malls for their pop up stores. These temporary stores brought increased revenue and gave the company the idea for its current corporate strategies of expanding to more permanent stores. They had 344 stores in the US, UK, and Canada by 2010. They set goals that would allow a Build-A-Bear store to be within 30 miles of 75% of the US population. Though these new permanent stores usually paid for themselves within the first year their “wow factor” and financial performance quickly diminished time and time again. This no loss expansion worked while saturating the market but was not cutting it when their market further matured. A main reason for the growth is because new stores brought in greater profits which gave the impression that rapid expansion was a wise strategy. They may have expanded too fast though. They lacked the necessary ingredient in producing repeat customers and this was becoming a major problem while strict reliance on overexpansion seemed to be clouding the fact they needed another competitive advantage in the quickly changing toy industry to stay competitive. The real question was how to increase repeat customers and/or increase profitability of their current operating stores. We devised two solutions that could help BearFinancials alleviate…

    • 1110 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Disclosure Analysis Paper
    • 768 Words
    • 4 Pages

    Disclosure Analysis Paper

    Toys “R” Us, Inc. is the company that I will analyze. To analyze the disclosures of the company’s financial statement is important because it allows one to understand the position of the company. Toys “R” Us is one largest in the world toy retailers offering a selection of toys and baby products for families around the world. For more than 60 years, Toys “R” Us has been an all-time favorite for kids and grown-ups with many kinds of toys, games, learning aids, electronics, apparel and furniture. Merchandise is sold in 872 Toys “R” Us and Babies “R” Us stores in the United States and Puerto Rico and in more than 645 international stores and over 150 licensed stores in 35 countries and jurisdictions (About Toy “R” Us Corporate).…

    • 768 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Grizzly Bear Diets
    • 536 Words
    • 3 Pages

    Grizzly Bear Diets

    For a long time researchers have been trying to retrieve data on Grizzly bear diets. It is clear that all Grizzly bears have different habitats, food sources, and outside pressures such as human development. Although this is true Grizzly bears have been seen to commonly have the same diets over the course of seasonal shifts. For example, Grizzly bear diet and use of seasonally abundant, nutrient-rich food sources has been well documented throughout their range in North America. A wide diversity of foods is consumed, reflecting the species' omnivorous and generalist nature. Food-habit relations are therefore often locally variable, making extrapolations from other populations difficult. Even within a population, annual and seasonal variations in food productivity can alter…

    • 536 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Pepper Power Bear Spray Analysis
    • 4891 Words
    • 20 Pages

    Pepper Power Bear Spray Analysis

    ot long ago, while searching the Internet, I encountered a reference to an article describing “Pepper Power Bear Spray,” which was created by a survivor of a grizzly bear attack for defense…

    • 4891 Words
    • 20 Pages
    Good Essays
    Read More
  • Good Essays

    Mary Olive 'Spring' Analysis
    • 748 Words
    • 3 Pages

    Mary Olive 'Spring' Analysis

    The bear is a creature of immense beauty, power, and majesty and creates an aesthetic appreciation of nature in terms of kinetic pleasures. Oliver does not use elaborate language or complex metaphors, instead she purely observes the common bear and describes its actions in such a way that its simplicity and silence brings wholeness and marvel to the reader, putting the reader in a state of awe and reconciliation of the natural world. Her typography is also important, as it provides a sense of movement before Oliver makes it clear that he is in fact moving down a mountain.…

    • 748 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Biology Concepts and Connections Chapter 25
    • 1607 Words
    • 7 Pages

    Biology Concepts and Connections Chapter 25

    – Thermoregulation—the maintenance of internal temperature within narrow limits – Osmoregulation—the control of the gain and loss of water and solutes – Excretion—the disposal of nitrogen-containing wastes…

    • 1607 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Wriston Manufacturing
    • 1034 Words
    • 5 Pages

    Wriston Manufacturing

    References: Wriston Manufacturing Corporation. (1997, December 1). Harvard Business School, Case No. 9-698-049. Harvard Business School Publishing, Boston, MA.…

    • 1034 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    Case Study Levi Strauss
    • 1430 Words
    • 7 Pages

    Case Study Levi Strauss

    The question we are asked in this case study is whether or not we would buy shares of…

    • 1430 Words
    • 7 Pages
    Better Essays
    Read More
  • Powerful Essays

    Saxonville Sausage Case Analysis
    • 1370 Words
    • 6 Pages

    Saxonville Sausage Case Analysis

    Moore, K. (2007, June 15). Saxonville Sausage Company. (Available from the Harvard Business School Publishing, Boston, MA 02163)…

    • 1370 Words
    • 6 Pages
    Powerful Essays
    Read More

Related Topics