Strategy Marketing
INDIVIDUAL ASSIGNMENT
Course
ADVANCED RELATIONSHIP MARKETING
TOPIC
MONITORING & CONTROLLING RELATIONSHIP
Code
BDMM 8013
[pic]
Program
Doctor of Business Administration
Lecturer’s Name
ASSOC. PROF.DR NOR AZILA MOHD NOOR
AHMAD FAIZAL ISMAIL
MATRIC NO :- 93891
Submission date: 10th August 2012
Interlude
Government transformation program introduced by Prime Minister ; Dato’ Seri Mohd Najib bin Tun Abdul Razak has caused a paradigm shift to all walks of life to all Malaysian regardless of race, gender, big or small and medium companies are feeling the heat, pressure and expectation from the government transformation program. It took me 6 months to start absorbing and apply the whole concept into my working experience and environment. In the early 1990’s, our former prime minister; Tun Mahathir Mohammad has created the path for ‘Privatization”. Emerging, 2012, the government transformation program which is masterminded by our Prime Minister YAB. Dato’ Seri Mohd Najib bin Tun Abdul Razak has created a new wave for a government agency especially SIRIM to wave the storm and hurdles in meeting the government expectation. It is rather difficult for an agency well – known for its’ research, standard and compliance to transform from its’ current role as a government advisory for Industrial and National standards with major focus on standards and quality into a dynamic business and commercial entity. In the early establishment, SIRIM was in the monopolistic situation and transforming into business entity will be a big task to embrace. Pursuant from this new era, I have to stormed the weather and strategizing the move and action to ensure the organization that I am driving will be able to survive, sustain and relevant under the new government transformation program. It is rather a huge task to shoulder as SIRIM is still under the shadow of government entity, thus the element of “Relationship Marketing Management” element and perspective is a new
Course
ADVANCED RELATIONSHIP MARKETING
TOPIC
MONITORING & CONTROLLING RELATIONSHIP
Code
BDMM 8013
[pic]
Program
Doctor of Business Administration
Lecturer’s Name
ASSOC. PROF.DR NOR AZILA MOHD NOOR
AHMAD FAIZAL ISMAIL
MATRIC NO :- 93891
Submission date: 10th August 2012
Interlude
Government transformation program introduced by Prime Minister ; Dato’ Seri Mohd Najib bin Tun Abdul Razak has caused a paradigm shift to all walks of life to all Malaysian regardless of race, gender, big or small and medium companies are feeling the heat, pressure and expectation from the government transformation program. It took me 6 months to start absorbing and apply the whole concept into my working experience and environment. In the early 1990’s, our former prime minister; Tun Mahathir Mohammad has created the path for ‘Privatization”. Emerging, 2012, the government transformation program which is masterminded by our Prime Minister YAB. Dato’ Seri Mohd Najib bin Tun Abdul Razak has created a new wave for a government agency especially SIRIM to wave the storm and hurdles in meeting the government expectation. It is rather difficult for an agency well – known for its’ research, standard and compliance to transform from its’ current role as a government advisory for Industrial and National standards with major focus on standards and quality into a dynamic business and commercial entity. In the early establishment, SIRIM was in the monopolistic situation and transforming into business entity will be a big task to embrace. Pursuant from this new era, I have to stormed the weather and strategizing the move and action to ensure the organization that I am driving will be able to survive, sustain and relevant under the new government transformation program. It is rather a huge task to shoulder as SIRIM is still under the shadow of government entity, thus the element of “Relationship Marketing Management” element and perspective is a new