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Strategy of Atlas Copco

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Strategy of Atlas Copco
UNIVERSITY OF HONG KONG, SCHOOL OF BUSINESS

FUDAN UNIVERSITY, SCHOOL OF MANAGEMENT International Master of Business Administration ( General ) Academic Year 2013-­‐2014 Individual Assignment

Competitive Strategy June 10, 2014

Submitted by 程恭 2013960120

Industry and Business Strategy

Now I assume the position of business development of B2B online marketing in the Compressor Technology Service Division of Atlas Copco China. Atlas Copco is an industrial group with world-leading positions in compressors, expanders and air treatment systems, hydraulic breakers, road equipment, portable compressors, generators, mining equipment, power tools and assembly systems. The company was founded in 1873, is based in Stockholm, Sweden, and has a global reach spanning more than 170 countries. PART I: Industry Overview The compressors, especially the air compressors supplying air force, are normally applied in the industries as machinery manufacturing, chemical and petrochemical, mining and metallurgy, textile and garment, food and pharmacy, and transportation. The demand from downstream industries stimulates the rapid development of air compressor industry. In recent years, along with the rapid development of international compressor industry, the concentration of global compressor market has witnessed gradual improvement. The leading compressor manufacturers (represented by Atlas Copco and Ingersoll-Rand) continuously improved their competitiveness through horizontal integration, and occupied the market dominating position. Since China has become the global manufacturing center gradually, the global manufacturing focus of compressor
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