Strategy of Vodafone

Louvain School of Management Université Catholique de Louvain (UCL)

Corporate Strategy in Europe LSMS2106- Benoît GAILLY

Case Study

Group 6
Braibant Caroline Cruz Sagahon Daniela De Briey Gaetan Erickson Elizabeth
Luppi Maria
Thijssen Ariane

Table of Contents

1. Presentation of the company 1 1.1 Overview of the company’s history 1

2. Globalization 2

3. European environment 3 3.1 European policy 4

4. Corporate Strategy 5

5. The Role of Innovation 7

6. Conclusion 10

7. Bibliography 11 7.1 Other Websites of Interest 12 7.2 Other Documents of Interest 12

8 Appendix 13 8.2 Regulations 13 8.3 Directives 13 8.3 Market Share in Europe 14 8.4 Mobile Penetration in Europe 15 8.5 Internet Penetration in Europe 16 8.6 Key targets of National Member States Broadband Strategies 18

1. Presentation of the company

This case study will look into the strategy of a major European company: Vodafone. First, it will analyze the impact that globalization has on the firm, and then, the role played by the European environment and its policies. Later on, it will examine the group’s organization and strategy. The end of this essay will study the importance of innovation in relation to this company.

But first, here is a presentation of this company in further details. Vodafone Group is a limited public company based in Newbury, in the United Kingdom. The network was created in 1982, and the name “Vodafone” was chosen to “reflect the provision of voice and data services over mobile phones” (Vodafone, 2010). It is the world’s leading mobile telecommunications company in

Bibliography: Gavin, B. (2001). The European Union and Globalisation: Towards Global Democratic Governance. Cheltenham: Edward Elgar Publishing Limited. Kang, N., & Johansson, S. (2000). Cross-border Mergers and Acquisitions: Their Role in Industrial Globalisation. Paris: OECD. Miniwatts Marketing Group. (2010 йил 30-June). Internet Usage in Europe. Retrieved 2010 йил 14-November from Internet World Stats: http://www.internetworldstats.com/stats4.htm OECD OneSocialWeb. (2010). Retrieved 2010 йил November from OneSocialWeb: http://onesocialweb.org/ The Tango Company Vodafone. (2010). Retrieved 2010 йил 12-November from Vodafone Web Site: http://www.vodafone.com/content/index.html Vodafone Vodafone Parent 's Guide. (n.d.). Retrieved 2010 йил 12-November from Vodafone Parent 's Guide: http://parents.vodafone.com/ (2009) AA.VV. (2010), “Vodafone response to European Commission Questionnaire on the Open Internet and Net Neutrality in Europe”, The Vodafone Policy Papers Series, Vol. 11. Dodourova, M. (2003) "Industry dynamics and strategic positioning in the wireless telecommunications industry: the case of Vodafone Group plc", Management Decision, Vol. 41 Is: 9, pp.859 – 870. GSMA (GSM Association) (2009), The European mobile manifesto. Kearney A. T., “The Economics of the Internet”, The Vodafone Policy Papers Series, 11, 2010. Syed T. A., (2003) "CASES Vodafone and the wireless industry: a case in market expansion and global strategy", Journal of Business & Industrial Marketing, Vol. 18 Is: 3, pp.270 – 288.