Strategy Project Recommendation
Running head: GETMERECRUITED.COM: THE FUTURE OF ONLINE
GetMeRecruited.com: The Future of Online Recruiting Services
Lamont Taylor
Capella University
GetMeRecruited.com: The Future of Online Recruiting Services
Introduction
GetMeRecruited.com (GMR) is a relatively new online recruiting service that was established in August 2012. It is a web-based business designed to help male high school basketball players prepare and succeed in their aspirations to secure an athletic scholarship for college. The mission statement of GMR is To be personally involved in the collegiate basketball recruiting process one recruit at a time… GetMeRecruited.com helps athletes increase their exposure to potential recruiting colleges in several different ways. One such way is by preparing recruitment packages. These packages include the player’s schedule, a welcome letter, statistics, photos, videos, contact information, and other items that may be helpful in the player’s recruiting profile. Other services offered by GMR are one-on-one consultations, video editing, profile creation, personal basketball training, preparing target college lists, academic monitoring, evaluation reports, discounts to high profile camps and tournaments, and a speech assessment to help with public speaking. All of these services are offered under a premium membership for a one-time fee. GMR is one of many recruiting websites that have appeared in recent years as a result of the way colleges now recruit. Online recruiting services provide colleges with the opportunity to have access to many potential athletic recruits at the click of a button. Does GetMeRecruited.com have a successful web layout? What changes will be needed in order to make GMR the future of online recruiting services? These are questions that will be addressed in this assessment paper.
Current Use of the Web
GetMeRecruited.com is a web-based company; therefore, the majority of their marketing, revenue, and other transactions are
GetMeRecruited.com: The Future of Online Recruiting Services
Lamont Taylor
Capella University
GetMeRecruited.com: The Future of Online Recruiting Services
Introduction
GetMeRecruited.com (GMR) is a relatively new online recruiting service that was established in August 2012. It is a web-based business designed to help male high school basketball players prepare and succeed in their aspirations to secure an athletic scholarship for college. The mission statement of GMR is To be personally involved in the collegiate basketball recruiting process one recruit at a time… GetMeRecruited.com helps athletes increase their exposure to potential recruiting colleges in several different ways. One such way is by preparing recruitment packages. These packages include the player’s schedule, a welcome letter, statistics, photos, videos, contact information, and other items that may be helpful in the player’s recruiting profile. Other services offered by GMR are one-on-one consultations, video editing, profile creation, personal basketball training, preparing target college lists, academic monitoring, evaluation reports, discounts to high profile camps and tournaments, and a speech assessment to help with public speaking. All of these services are offered under a premium membership for a one-time fee. GMR is one of many recruiting websites that have appeared in recent years as a result of the way colleges now recruit. Online recruiting services provide colleges with the opportunity to have access to many potential athletic recruits at the click of a button. Does GetMeRecruited.com have a successful web layout? What changes will be needed in order to make GMR the future of online recruiting services? These are questions that will be addressed in this assessment paper.
Current Use of the Web
GetMeRecruited.com is a web-based company; therefore, the majority of their marketing, revenue, and other transactions are
References: Anker, J. (2012, August 21). Eyes on your child: The wild world of recruiting websites. Retrieved from HLNtv.com: http://www.hlntv.com/article/2012/08/16/recruiting-scouting-websites-young-athletes-online Chaffee, J Dubow, J. (2012, April 24). Online recruiting service helps link athletes with "bottom feeder" schools. The Seattle Times. Peter, J., & Wetzel, D. (2009, March 11). Agents and AAU: Unrequited Love. Retrieved from Rivals.com: www.rivals.com Schad, J Staples, A. (2011, February 10). Seven-on-Seven Youth Football Becoming Mirror of AAU Basketball. Retrieved from SI.com: http://sportsillustrated.cnn.com/2011/writers/andy_staples/02/10/aau-football-7-on-7/index.html Yarow, J., & Angelova, K