Stratergic Management
73 - STRATEGIC MANAGEMENT
CADBURY INDIA LIMITED
INDEX
SR NO
PARTICULARS
PAGE NO
1
INTRODUCTION
CADBURY INDIA LIMITED COMPANY PROFILE
2
TYPES OF STRATEGIES
4
CORPORATE GOVERNANCE
5
CORPORATE SOCIAL RESPONSIBILITY
6
CONCLUSION
7
WEBLIOGRAPHY
INTRODUCTION
Strategic management is the comprehensive collection of ongoing activities and processes that organizations use to systematically coordinate and align resources and actions with mission, vision and strategy throughout an organization. Strategic management activities transform the static plan into a system that provides strategic performance feedback to decision making and enables the plan to evolve and grow as requirements and other circumstances change.
Strategic management analyzes the major initiatives taken by a company's top management on behalf of owners, involving resources and performance in internal and external environments.
In management theory and practice, a distinction is often made between operational management and strategic management. Operational management is concerned primarily with responses to internal issues such as improving efficiency and controlling costs. Strategic management is concerned primarily with responses to external issues such as in understanding customers' needs and responding to competitive forces. Widely-cited Harvard Business School professor Michael Porter identifies three principles underlying strategic positioning: creating a "unique and valuable position", making trade-offs by choosing "what not to do", and creating "fit" by aligning company activities to with one another to support the chosen strategy. Dr. Vladimir Kvint defines strategy as "a system of finding, formulating, and developing a doctrine that will ensure long-term success if followed faithfully."
Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies. In short, it entails specifying the
CADBURY INDIA LIMITED
INDEX
SR NO
PARTICULARS
PAGE NO
1
INTRODUCTION
CADBURY INDIA LIMITED COMPANY PROFILE
2
TYPES OF STRATEGIES
4
CORPORATE GOVERNANCE
5
CORPORATE SOCIAL RESPONSIBILITY
6
CONCLUSION
7
WEBLIOGRAPHY
INTRODUCTION
Strategic management is the comprehensive collection of ongoing activities and processes that organizations use to systematically coordinate and align resources and actions with mission, vision and strategy throughout an organization. Strategic management activities transform the static plan into a system that provides strategic performance feedback to decision making and enables the plan to evolve and grow as requirements and other circumstances change.
Strategic management analyzes the major initiatives taken by a company's top management on behalf of owners, involving resources and performance in internal and external environments.
In management theory and practice, a distinction is often made between operational management and strategic management. Operational management is concerned primarily with responses to internal issues such as improving efficiency and controlling costs. Strategic management is concerned primarily with responses to external issues such as in understanding customers' needs and responding to competitive forces. Widely-cited Harvard Business School professor Michael Porter identifies three principles underlying strategic positioning: creating a "unique and valuable position", making trade-offs by choosing "what not to do", and creating "fit" by aligning company activities to with one another to support the chosen strategy. Dr. Vladimir Kvint defines strategy as "a system of finding, formulating, and developing a doctrine that will ensure long-term success if followed faithfully."
Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies. In short, it entails specifying the