Preview

Stratégie Psa Peugeot Citroen

Powerful Essays
Open Document
Open Document
9952 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Stratégie Psa Peugeot Citroen
PSA : DOSSIER DE STRATEGIE

DOSSIER DE STRATEGIE

Professeur responsable : BENAVENT Christophe BOISSEAU Christophe

Réalisé par : BENZAKRI Dalila NACHET Lamiaa
1

SANDWIDI Adeline

PSA : DOSSIER DE STRATEGIE

Executive Summary:
- Le marché de l’automobile est hyperconcurrentiel mais fermé à d’autres entreprises : • • • • Dominé par des géants mondiaux, presqu’en Oligopole Diversité importante dans les gammes de voiture, stratégie de la marguerite Demande des investissements lourds et sur du long terme Image de marque joue énormément

PSA Peugeot Citroën une grande entreprise Française : • • • 2ième sur le marché Français Le groupe PSA est le premier en part de marché, plus 3 millions vendus Un développement important grâce notamment au rapprochement avec Citroën. • • • Un développement important sur les nouveaux marchés Leader de la voiture écologique (stop to Start ; Le filtre à particules ; …) Motorisation performante au niveau surtout des moteurs diesel (HDI).

-

Les plans stratégiques du groupe ont pour finalité de devenir un leader mondial et soutiennent donc la croissance tout en tenant compte du contexte de la crise financière actuelle: • • • • • • Internationalisation de la marque Ouverture de la gamme pour d’autres types de clientèles Vendre 4 millions de voitures par an d’ici 2010 Rester le leader sur les voitures écologiques Etre plus fiable dans sa production Mettre la sécurité comme objectif principal.

2

PSA : DOSSIER DE STRATEGIE

SOMMAIRE
Introduction .......................................................................................................... 5 Partie 1 : analyse stratégique de PSA ..................................................................... 6 1) DIAGNOSTIC DE L’IDENTITE L’ENTREPRISE ..................................................... 7
A. Historique de l’entreprise et Identité juridique ........................................................ 6 B. Information économique

You May Also Find These Documents Helpful

  • Satisfactory Essays

    • The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas.…

    • 488 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Mr. Sun

    • 2889 Words
    • 12 Pages

    The number of automobiles had risen to over 1 billion vehicles all the world in 2010, which is 20 times more than this number in 1986(Sousanis, John,2011). Car plays a indispensable role in today's society, according to a survey from World Bank(2011), the number of ownership of motor vehicles per 1,000 people is more than 500 in most of developing countries, especially for Monaco, the number was 908(World Bank Data,2009). Although cars have become more and more commonplace, but the cars are still expensive commodity, also there is no doubt that the final decisions are usually made after careful consideration when people purchasing a car(Kathuria, Singla,2012). At the same time, as the vehicle types supplied to be chosen by consumers have become more and more various. When consumer facing with abundant of choices, they become more and more confused and irresolute. With the segmentation of automobile market, the factors that affect the public' car choices are more and more diversified.…

    • 2889 Words
    • 12 Pages
    Better Essays
  • Satisfactory Essays

    • The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas.…

    • 449 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Nowadays, beside the main function as a transportations tool, many people behavior also use cars to measure a level of luxurious. So that’s why nowadays there is a lot of type of car that offered to human beings, diver from the main function and other function that actually only support the main things. Seeing that opportunity, it 's no wonder that car manufacturers are popping up. They present to provide various kinds automobile products based on a form, price and class to meet a demand market. That’s why there is a big competition between Automobile companies.…

    • 4530 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Over the course of the 20th century, the automobile has gone from being an expensive toy of the rich, to being the standard for passenger transport in most developed countries around the world (Urry). Not unlike the effects of the introduction of Railways into society, automobiles have changed social interactions, employment patterns, goods distribution and the basic face of urban society. The automobile itself is a rather controversial issue. Supporters of the automobile claim that it is a “marvel of technology” that has brought about prosperity, while opponents aver it leads to urban planning that discourages walking and human interaction, uses non-renewable fuels, generates air and noise pollution, and facilitates urban sprawl and urban decay (Kay). It is also important to recognize the effects the industry of automobile production has had on the economy. Automobile producers emphasized principles of mass production, and Henry Ford himself was a pioneer of what’s called “welfare capitalism”; a system “designed to improve the lot of his workers and especially to reduce the heavy turnover that had many departments hiring 300 men per year to fill 100 slots. Efficiency meant hiring and keeping the best workers (Crowther).”…

    • 2046 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Hybrid Cars History

    • 3640 Words
    • 15 Pages

    Without this innovative discovery, people would never be able to experience life 's fullest advantages. Before cars, boats and very slow traveling trains were the only ways to travel to distant places. Although there is not ONE single individual that takes credit for inventing the car, many are recognized, as all are worthy of this recognition. So many paid a considerable part in the creation of cars over the years, and although we have come such a long way, researchers are always looking into the future. These individuals are coming up with new technology every day, and so long as there are smart people in the production, surely the industry will not be slowing down anytime soon. Each and every evolution of this remarkable creation has been a notable one. The automobile reigns as the most significant invention to date, and is continuing its lead today with cleaner, more efficient fuels and ever-changing concepts. In light of hybrid engineered motors, the automobile ascends to a new radiance. It will still be the provider of such great ease in peoples ' daily lives, but will now do so in an environmentally safe manner. The formation of the automobile is without question, precisely the most monumental achievement the world has ever…

    • 3640 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    European Car Industry

    • 5658 Words
    • 23 Pages

    -Customers – European customers enjoy differentiation, and have consumer preferences towards novelty cars that are ahead of the game in a technology sense, in fashionable,…

    • 5658 Words
    • 23 Pages
    Powerful Essays
  • Good Essays

    The cars of today and the cars of yesterday have many similarities as well as many differences. Many of these similarities include; optimal handling, technology ahead of their time, basic parts such as a motor, wheels, a drivetrain and a body. Many of the practices used when (automobiles first originated in 1672) are being used even to this day. According to the United States Automobile Association, (cars are a vital part of today’s society and play a large role in the ability of our world to be as technologically advanced as we are). In this paper I will be comparing and contrasting the today’s automobile versus the cars of yesterday.…

    • 805 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    A Can Of Bull Student Copy

    • 13098 Words
    • 24 Pages

    Determine under what conditions each of the energy drinks might be useful to the consumer and relate this understanding to the biochemical process of cellular respiration. The Case After spending grades 9-11 working at the Sports Desk of the Weston TV Club, Breanna found the job of her dreams as a writer for Westons Running Magazine.The job was fantastic During high school, Breanna excelled in cross country, and had been a consistent runner, participating in local races and those assigned to her for her job at the school TV club. For her last assignment, she had run in and reported about the annual CN Tower Climb, and it was a blast all the way to the top Marketing Claims Next, Breanna perused the marketing claims for each drink…

    • 13098 Words
    • 24 Pages
    Satisfactory Essays
  • Powerful Essays

    The French Automotive Industry

    • 65136 Words
    • 261 Pages

    competitiveness factors of the French automotive industry, the automotive industry and the crisis, etc. • The industry in France: research and development, competitiveness factors, foreign trade, etc. • Markets: diesel, body, used cars, French Overseas Departments, etc. • Use: vehicle ownership, traffic and CO2 emissions, domestic transport of passengers and freight, cost of passenger and freight transport, etc.…

    • 65136 Words
    • 261 Pages
    Powerful Essays
  • Powerful Essays

    Mercedes Benz

    • 1088 Words
    • 5 Pages

    When you think of excellence in the car industry, you think of Mercedes-Benz. The company has shown itself to be one of the top manufacturers in the world for quality, high-end cars. The Mercedes-Benz is a major part of Dimlerchysler.No other company has been able to touch all the bases as Mercedes has in luxury cars, buses, vans, trucks, and SUV's .This is an exciting and interesting essay to write for a number of reasons. For one it's an honour to make a research on one of the most automobile profitable societies of the world, for second because the kindness of Mercedes-Benz and the precision of the Mercedes-Benz web site,are perfect sources for all kind of information. Mercedes-Benz was originated in the 1880s by two men: Gottlieb Daimler and Karl Benz. They invented the internal combustion engine powered vehicle. What is funny about Mercedes-Benz is that the two originators never even knew each other, though their work was almost directly related.…

    • 1088 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Dezvoltare permanenta a dus la marirea gamei de produse ofertata dublata de acumularea de competente de consultanta si implementare solutii complexe. Triplarea afacerii an dupa an a atras marirea accelarata a echipei si schimbarea sediului de 4 ori in 5 ani.…

    • 4116 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    Cryocar

    • 1689 Words
    • 7 Pages

    The importance of cars in the present world is increasing day by day. There are various factors that influence the choice of the car. These include performance, fuel, pollution etc. As the prices for fuels are increasing and the availability is decreasing we have to go for alternative choice.…

    • 1689 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Doing Business in Belgium

    • 935 Words
    • 4 Pages

    Belgium > Bulgaria > Czech Republic > Germany > Hungary > Luxembourg > Poland > Slovak Republic > Belgium Essentials of…

    • 935 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Freyssenet Michel, L. Y. (1996). Between Globalization and Regionalizatoin: What Future fo Automobile Industy. Actes du Gerpisa, 39-68.…

    • 3047 Words
    • 13 Pages
    Good Essays