Stratégie L'Oreal
L’Oreal: Global Brand, Local
Knowledge
L’Oreal: Local Knowledge, Global Brand
Case Study: What are Some of L’Oreal’s Ways?
Author: Ted Landgraf
The purpose of this case study is: Show how important market analysis is in all business areas; Know your competition; To strive and prosper, be an “ABC Organization”; Think outside of the box;
Innovation is powerful; Branding is necessary; Global strategy is fundamental; Know Your SWOT; and Much more.
© Above the Standard Procurement Group®, Inc., www.ATSPG.com
1
Wednesday, March 13, 2013
Four Major Sections
Section One:
Statement of the Marketing Challenge – Slide Three through
Slide Ten.
Section Two:
Analysis of their Current Situation – Slide Eleven through Slide
Eighty-Five.
Section Three:
Alternative Strategic Marketing Solutions – Slide Eighty-Six through Slide Ninety- Nine.
Section Four:
Recommendations – Slide One-Hundred through Slide OneHundred and Eight.
2
Wednesday, March 13, 2013
Section One: Statement of the
Marketing Challenge
Before identifying the primary global marketing challenge, strategic must be understood. Strategic means: “Decisions or plans designed to impact favorably the key factors on which the desired outcome of an organization depends”
(Business Dictionary).
The primary strategic global marketing challenge for
L’Oreal, according to the case study has many areas. Slides four through six outlines some of them.
(Henderson R., Johnson R).
3
Wednesday, March 13, 2013
Section One: Statement of the
Marketing Challenge (continued)
According to the case study and Forbes, the primary strategic global marketing challenges for L’Oreal are:
Greater competition and growth in countries / developing markets, such as China, Russia, India, Brazil and Mexico;
L’Oreal expects three-fourths of growth from these countries;
U.S. and Europe markets have slowed down;
Competition from Unilever and P&G;
Most
Knowledge
L’Oreal: Local Knowledge, Global Brand
Case Study: What are Some of L’Oreal’s Ways?
Author: Ted Landgraf
The purpose of this case study is: Show how important market analysis is in all business areas; Know your competition; To strive and prosper, be an “ABC Organization”; Think outside of the box;
Innovation is powerful; Branding is necessary; Global strategy is fundamental; Know Your SWOT; and Much more.
© Above the Standard Procurement Group®, Inc., www.ATSPG.com
1
Wednesday, March 13, 2013
Four Major Sections
Section One:
Statement of the Marketing Challenge – Slide Three through
Slide Ten.
Section Two:
Analysis of their Current Situation – Slide Eleven through Slide
Eighty-Five.
Section Three:
Alternative Strategic Marketing Solutions – Slide Eighty-Six through Slide Ninety- Nine.
Section Four:
Recommendations – Slide One-Hundred through Slide OneHundred and Eight.
2
Wednesday, March 13, 2013
Section One: Statement of the
Marketing Challenge
Before identifying the primary global marketing challenge, strategic must be understood. Strategic means: “Decisions or plans designed to impact favorably the key factors on which the desired outcome of an organization depends”
(Business Dictionary).
The primary strategic global marketing challenge for
L’Oreal, according to the case study has many areas. Slides four through six outlines some of them.
(Henderson R., Johnson R).
3
Wednesday, March 13, 2013
Section One: Statement of the
Marketing Challenge (continued)
According to the case study and Forbes, the primary strategic global marketing challenges for L’Oreal are:
Greater competition and growth in countries / developing markets, such as China, Russia, India, Brazil and Mexico;
L’Oreal expects three-fourths of growth from these countries;
U.S. and Europe markets have slowed down;
Competition from Unilever and P&G;
Most
Bibliography: Trefis Team. 2011. L’Oreal Beautifies Emerging Markets, Stock Looks Pretty. Trefis Team. 2011. L 'Oreal: Acquire to Survive? Forbes. Retrieved from: http://www.forbes.com/sites/greatspeculations/2011/01/18/loreal-acquire-tosurvive 116 Wednesday, March 13, 2013 Wednesday, March 13, 2013 Indonesia & Philippines (Exhibit B) 118 Wednesday, March 13, 2013 100 Wednesday, March 13, 2013 Wednesday, March 13, 2013 New Markets (Exhibit E) 121 Wednesday, March 13, 2013