Strayer Student
Marketing and Health Care
Jasmine Washington
Strayer University
Assignment #1 Submitted in Partial Fulfillment of the Requirements for the Course
HSA 505-Heath Services Strategic Marketing
Dr. Melody Princes-Kelley, Ph.D.
Winter 2013
Contents Jasmine Washington 3 Date: January 28, 2013 3 Abstract 4 A New Work Ethic 5 Discussion 1 5 Differentiate between marketing in a business industry of your choice to marketing within the health care industry. Be sure to discuss the key roles, the impact of the external environment, etc. within each industry. 5 Answer 5
Answer……………………………………………………………………………………………………………………6
Discussion 2 6
As a health care professional, develop a process you could use to help people address the issues presented by customer wants and needs. Discuss how this process would directly impact main stakeholder groups.
Answer……………………………………………………………………………………………………………………7
Discussion 3 8 Debate the need for marketing hospitals and clinics.
Answer………………………………………………………………………………………………………………………………8
Discussion 4…………………………………………………………………………………………………………….9
Medical care is medical care to many. Assume you were a health care marketer for a clinic. Develop a statement of differentiation that demonstrates the advantage of your choice over other clinics.
Answer…………………………………………………………………………………………………………………9
References 10
Certificate of Authorship
I have read and understand Strayer University’s Academic Integrity Policy. I promise to conduct myself with integrity in the submission of all academic work to the University and will not give or receive unauthorized assistance for the completion of assignments, research papers, examinations or other work. I understand that violations of the Academic Integrity Policy will lead to disciplinary action against me, up to and including suspension or expulsion from the University. I understand that all students play a role in preserving the academic integrity of the University and
Jasmine Washington
Strayer University
Assignment #1 Submitted in Partial Fulfillment of the Requirements for the Course
HSA 505-Heath Services Strategic Marketing
Dr. Melody Princes-Kelley, Ph.D.
Winter 2013
Contents Jasmine Washington 3 Date: January 28, 2013 3 Abstract 4 A New Work Ethic 5 Discussion 1 5 Differentiate between marketing in a business industry of your choice to marketing within the health care industry. Be sure to discuss the key roles, the impact of the external environment, etc. within each industry. 5 Answer 5
Answer……………………………………………………………………………………………………………………6
Discussion 2 6
As a health care professional, develop a process you could use to help people address the issues presented by customer wants and needs. Discuss how this process would directly impact main stakeholder groups.
Answer……………………………………………………………………………………………………………………7
Discussion 3 8 Debate the need for marketing hospitals and clinics.
Answer………………………………………………………………………………………………………………………………8
Discussion 4…………………………………………………………………………………………………………….9
Medical care is medical care to many. Assume you were a health care marketer for a clinic. Develop a statement of differentiation that demonstrates the advantage of your choice over other clinics.
Answer…………………………………………………………………………………………………………………9
References 10
Certificate of Authorship
I have read and understand Strayer University’s Academic Integrity Policy. I promise to conduct myself with integrity in the submission of all academic work to the University and will not give or receive unauthorized assistance for the completion of assignments, research papers, examinations or other work. I understand that violations of the Academic Integrity Policy will lead to disciplinary action against me, up to and including suspension or expulsion from the University. I understand that all students play a role in preserving the academic integrity of the University and
References: Date: January 28, 2013 Abstract Magazine, H. (2007). Halogen Software, Inc. Halogen Software,Inc, p116-117, 2p.