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Stroop Effect: Brain Demonstrates Conflicting Information

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Stroop Effect: Brain Demonstrates Conflicting Information
Stroop Effect CogLab Report

Stroop Effect CogLab Report
The Stroop effect is a test that demonstrates a decrease in reaction time that occurs when the brain receives conflicting information. When sensory information conflicts, a processing delay occurs in the brain; this is interference. If a specific color is paired with its corresponding word then those two pieces of information are compatible. If the information conflicts then the individual is forced to make a decision. It is hypothesized that reaction times will be lower when the word and font color are the same and reaction times will increase when the word and font color are different.
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Participants A total of 20 undergraduate students participated in this experiment;

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