stud nolan
stud nolan
International Management: Text and Cases (Simplified Chinese edition)
International Management: Text and Cases is intended as an international international management book, but with a Chinese audience in mind. It is based on an earlier book by Beamish, Morrison and Rosenzweig, which, in it?s three editions was used in over 200 universities and colleges in over 20 countries. (The 4th edition is now available.) Although the book focuses on issues of international management common to businesspeople everywhere, this edition is unique in terms of the high proportion of case studies involving the China market, and it?s Chinese co-author. This is the first of it?s kind!
PART I: TEXT
The Internationalization Process
The Global Business Environment
The World of International Trade
Managing Export Operations
Global Sourcing Strategy: R& D, Manufacturing, and Marketing Interfaces
Licensing
The Design and Management of International Joint Ventures
International Strategy Formulation
The Impact of Globalization on the Organization of Activities
The Evolving Multinational
The Global Manager
Political Risk: Managing Government Intervention PART II: CASES ON INTERNATIONALIZATION (14)
Dialogue: Russia
Kenny Rogers Roasters in China (A)
Sterling Marking Products, Inc.
India Gold Fish Leather, Ltd.
Neilson International in Mexico
Cambridge Products, Inc. (A)
Russki Adventures
Cameron Auto Parts (A) ? Revised
Hush Puppies Chile
Technophar in Viet Nam
Nora Sakari: A Proposed Joint Venture in Malaysia
ACCOR (A)
Where Have You Been?: An Exercise to Assess Your Exposure to the Rest of the World?s Peoples
Studds-Nolan Joint Venture
Part III: CASES ON MULTINATIONAL MANAGEMENT (18)
Matsushita Industrial de Baja California
P. T. Sekbang Life Insurance (Indonesia)
Toppan-Moore
Colgate-Palmolive: Managing International Careers
Global Enterprises, Inc.
Nestle Breakfast Cereal (A & B)
Warner-Lambert Company
Rhone-Poulenc (A)
International Management: Text and Cases (Simplified Chinese edition)
International Management: Text and Cases is intended as an international international management book, but with a Chinese audience in mind. It is based on an earlier book by Beamish, Morrison and Rosenzweig, which, in it?s three editions was used in over 200 universities and colleges in over 20 countries. (The 4th edition is now available.) Although the book focuses on issues of international management common to businesspeople everywhere, this edition is unique in terms of the high proportion of case studies involving the China market, and it?s Chinese co-author. This is the first of it?s kind!
PART I: TEXT
The Internationalization Process
The Global Business Environment
The World of International Trade
Managing Export Operations
Global Sourcing Strategy: R& D, Manufacturing, and Marketing Interfaces
Licensing
The Design and Management of International Joint Ventures
International Strategy Formulation
The Impact of Globalization on the Organization of Activities
The Evolving Multinational
The Global Manager
Political Risk: Managing Government Intervention PART II: CASES ON INTERNATIONALIZATION (14)
Dialogue: Russia
Kenny Rogers Roasters in China (A)
Sterling Marking Products, Inc.
India Gold Fish Leather, Ltd.
Neilson International in Mexico
Cambridge Products, Inc. (A)
Russki Adventures
Cameron Auto Parts (A) ? Revised
Hush Puppies Chile
Technophar in Viet Nam
Nora Sakari: A Proposed Joint Venture in Malaysia
ACCOR (A)
Where Have You Been?: An Exercise to Assess Your Exposure to the Rest of the World?s Peoples
Studds-Nolan Joint Venture
Part III: CASES ON MULTINATIONAL MANAGEMENT (18)
Matsushita Industrial de Baja California
P. T. Sekbang Life Insurance (Indonesia)
Toppan-Moore
Colgate-Palmolive: Managing International Careers
Global Enterprises, Inc.
Nestle Breakfast Cereal (A & B)
Warner-Lambert Company
Rhone-Poulenc (A)