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Introduction
This report aims at discussing the strategic performance of A’Saffa Foods. The report will start with a general background about A’Saffa which includes vision and mission statements, products, branches and distribution. After that, the report will evaluate the mission and vision statement and how well they work together. Furthermore, the report will analyze the organization structure and assess whether it serves A’Saffa strategy or not. The report will also analyze both internal and external environment and will give direction on how the eliminate threats and weakness using opportunities and strengths. Finally, some recommendations will be listed for A’Saffa in order to improve its performance.
Al Saffa Background
A'Saffa Foods S.A.O.G (Earlier A'Saffa Poultry Farms, S.A.O.G) was established in 2001 and is among the largest integrated poultry project in the Sultanate of Oman. It was established as a joint stock company and started operating its poultry farm in July 2004. It has succeeded in gaining a good reputation of providing high quality products through stringent manufacturing standards and conformity to international specifications. A’Saffa has the capacity to produce 17,000 metric tons of poultry meat per annum, satisfying 18% of the total domestic demand. It's farm houses have 54 parent farms and 81 broiler farms. A’Saffa recorded consistent growth in revenues and net profit.
A’Saffa Foods S.A.O.G (Earlier A’Saffa Poultry Farms, S.A.O.G) is accredited and certified by the highly recognized international body TUV.
• ISO 9001 Total Quality Management System
• ISO 14001 Environmental Management System and is certified by
• HACCP for Food Quality and Hygiene
A’Saffa farm is about 40 square kilometer and its situated in Thumrait, Southern Oman. Its poultry are fed with 100% natural fodder and slaughtered manually by knife according to Islamic law.
Vision and Mission
Vision
To become the No. 1. and
This report aims at discussing the strategic performance of A’Saffa Foods. The report will start with a general background about A’Saffa which includes vision and mission statements, products, branches and distribution. After that, the report will evaluate the mission and vision statement and how well they work together. Furthermore, the report will analyze the organization structure and assess whether it serves A’Saffa strategy or not. The report will also analyze both internal and external environment and will give direction on how the eliminate threats and weakness using opportunities and strengths. Finally, some recommendations will be listed for A’Saffa in order to improve its performance.
Al Saffa Background
A'Saffa Foods S.A.O.G (Earlier A'Saffa Poultry Farms, S.A.O.G) was established in 2001 and is among the largest integrated poultry project in the Sultanate of Oman. It was established as a joint stock company and started operating its poultry farm in July 2004. It has succeeded in gaining a good reputation of providing high quality products through stringent manufacturing standards and conformity to international specifications. A’Saffa has the capacity to produce 17,000 metric tons of poultry meat per annum, satisfying 18% of the total domestic demand. It's farm houses have 54 parent farms and 81 broiler farms. A’Saffa recorded consistent growth in revenues and net profit.
A’Saffa Foods S.A.O.G (Earlier A’Saffa Poultry Farms, S.A.O.G) is accredited and certified by the highly recognized international body TUV.
• ISO 9001 Total Quality Management System
• ISO 14001 Environmental Management System and is certified by
• HACCP for Food Quality and Hygiene
A’Saffa farm is about 40 square kilometer and its situated in Thumrait, Southern Oman. Its poultry are fed with 100% natural fodder and slaughtered manually by knife according to Islamic law.
Vision and Mission
Vision
To become the No. 1. and