Student: Communication

BTEC Centre
Guangdong AIB Polytechnic College

Unit
Unit16: Managing Communications，
Knowledge and Information
Class
2012 HND Business Management
Assignment
A2: Improve Communication Systems
Date issued
Dec 19, 2013
Date deadline
Jan 9,2014
Tutor
ZHU Xintong
IV
HUANG Guan

Declaration:
I am aware that cheating and plagiarism will not be tolerated in any assignment and that this work complies with the requirements.
Student’s Signature： (In Pinyin) (In Chinese)
Class: Student No.:

Learning Outcomes
3. Be able to develop communication processes
3.1 Report on existing processes of communication in an organization
3.2 Design ways to improve appropriateness
3.3 Implement improvements to ensure greater integration of systems of communication in that organization
3.4 Create a personal plan to improve own communication skills
4. Be able to improve systems relating to information and knowledge
4.1 Report on existing approaches to the collection, formatting, storage and dissemination of information and knowledge
4.2 Carry out appropriate changes to improve the collection, formatting, storage and dissemination of information and knowledge
4.3 Implement a strategy to improve access to systems of information and knowledge
Assessment

Criteria
Evidence
Pass
3.1 Report on existing processes of communication in an organization
Report on the communication processes of the chosen organization. Point out advantages and disadvantages.

3.2 Design ways to improve appropriateness
Design ways to improve the organization’s communication processes.

3.3 Implement improvements to ensure greater integration of systems of communication in that organization
Implement your improvements and explain why they help with the integration of organization’s communication system.

3.4 Create a personal plan to improve own communication skills
Create a personal plan to improve own communication skill by choosing a role in the organization.

4.1 Report on existing approaches to the collection, formatting, storage and dissemination of information and knowledge
Report on the approaches to the collection, formatting, storage and dissemination of the communication system of the chosen organization.

4.2 Carry out appropriate changes to improve the collection, formatting, storage and dissemination of information and knowledge
Carry out the improvements to the collection, formatting, storage and dissemination of the communication system of the chosen organization.

4.3 Implement a strategy to improve access to systems of information and knowledge
Implement an improvement strategy to the access to the communication system as appropriate to the chosen organization.
Merit
M3
Present and communicate appropriate findings
More than one advantage and one disadvantage have been concluded in task 1. Reasonably connected and explained with the organization chosen. Logical and coherent arguments have been presented.
Distinction
D2
Take responsibility for managing and organizing activities
Substantial activities of effective communication plans have been managed and organized in task 2, independence has been demonstrated.

D3

Demonstrate convergent/lateral/creative thinking
A complete and sophisticated communication system has been developed in task 4. Capacity for innovation has been showed and receptiveness to new ideas has been demonstrated.

Grading：
Detailed Grading
3.1
3.2
3.3
3.4
4.1
4.2
4.3
M3
D2
D3

Tutor’s comments:

Tutor’s signature: Date:
IV’s comments on above grading decision:

Final grading decision
3.1
3.2
3.3
3.4
4.1
4.2
4.3
M3
D2
D3

IV’s Signature: Date:

Purpose： This assignment designs and improves appropriate systems for communication process of organizations. It requires students to evaluate the existing communication systems of their chosen organizations and their performances as well as specify the key components for the systems. The assignment will cover the third and forth outcomes.
Scenario：
The Internet has become a fixture of our daily lives. It plays a key role in keeping communication going.
More and more people are relying on the internet to learn knowledge, to get information, as well as to familiar with the market conditions. Nowadays, people don’t accumulate information as much as they used to. Instead, they just search the internet to find answers.
On the other hand, it is also important for any organization to understand why the internet is so vital to today’s business climate. The majority of organizations have their own communication system—they may have intranet to communicate between managers and employees, also they may have extranet to communicate with their suppliers or distributors. Most importantly, they will absolutely use internet to look for their target customers.
The importance of the online communication systems of organizations can hardly be overestimated. However, not all organization can maturely use this kind of communication system. In this task, you should participate in evaluating the communication system in one of your familiar organizations. Find out its problems or limitations and suggest solutions and improvement strategy.

Tasks:
1. Report on existing processes of communication in an organization and design ways to improve appropriateness. (Outcome 3.1&3.2)
Tips: First, please tell the name of your chosen organization. Then connected to the condition of the organization, report its existing communication processes. Advantages and disadvantages should be reasonably concluded. Finally, design ways to improve its communication process.
2. Implement improvements to ensure greater integration of systems of communication in that organization and create a personal plan to improve own communication skills. (Outcome 3.3&3.4)
Tips: Implement your improvements and explain why they help with the integration of your organization’s communication system. Then, create a personal plan to improve own communication skills. For example, like employees’ communication with customers, or managers’ communication with employees, etc. You only need to choose one role to write.
3. Report on existing approaches to the collection, formatting, storage and dissemination of information and knowledge, and then carry out appropriate changes to improve the collection, formatting, storage and dissemination of information and knowledge. (Outcome 4.1&4.2)
Tips: Report on the approaches to the collection, formatting, storage and dissemination of the communication system of your chosen organization. For example, the collection of customers details and the dissemination of advertisement. Then, carry out the improvements to the collection, formatting, storage and dissemination of its communication system.
4. Implement a strategy to improve access to systems of information and knowledge. (Outcome 4.3)
Tips: Implement an improvement strategy to the access to the communication systems of your chosen organization. You can search the internet to find related reports or plans of the organization to help you write this part.

Suggestion：
1. This is an individual assignment. You are required to submit the assignment typewritten in single-sided A4 format (1.5 spaced, 12 point Arial or Times New Roman).
2. The assignment must have an introduction and conclusion.
3. You must give reference of Internet, journals and books in the final part of this assignment. Remember to use the right format!
4. The more ideas and suggestions you give in your answers, the higher mark you may get. Do remember to check your grammar and spelling mistakes.