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Introduction Music has always been a part of humanity. It’s like a spice that adds flavour to the stereotypical life of people. As early as the 30’s, a genre of music called “rock & roll” made an uprising. A lot of names had been well-known to the said genre, including Elvis Presley who was later on named as the “King of Rock n’ Roll”. Even in the Philippines, such music has also been well-oriented to the people. It began in the early 80’s- 90’s where in local rock bands such as The Dawn, Eraserheads, Rivermaya, Parokya ni Edgar etc. made their way in popularizing Novelty Rock Songs. The researcher decided to conduct a study about Francis Mañalac, better known as “Bamboo”, for the said artist is one of the most prominent artists back from his days with Rivermaya until now that he’d gone solo. The name Bamboo became more popular when the rock band “Bamboo” taken from the artist’s nickname, made an uproar in the Philippine Music Industry until it disbanded in the year 2011. Even though the group had been disbanded, Bamboo took it as a stepping stone for his singing career. Being absorbed by ASAP , and being a judge in the Reality Television Singing Competition “The Voice of the Philippines”, gave him more opportunities in the Music Industry. At the age of 37, Bamboo still has the charm towards the masses, mostly to teenagers. The researcher thinks that this is perhaps because of the way Bamboo performs on stage, and his style of singing is different to others. And that is why this study is somewhat significant. The researcher wants to find out what it is with Bamboo that made him become an institution in the Philippine Music Industry. And what it is that makes the people say, “tatak Bamboo ‘yan”.

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