STUDENT MARKETING PLAN FOR “SUDS & LATHER CUSTOM CAR WASH”
STUDENT MARKETING PLAN FOR “SUDS & LATHER CUSTOM CAR WASH”
A Marketing Plan presented by:
STUDENT'S NAME
BUSN 319
Table of Contents
Pages
Company Description & Mission Statement …………………………………………………………………… 3
Environment Trends, Opportunities, and Threats ………………………………………………………….. 4
Customer Analysis ………………………………………………………………………………………………………….. 5
Car Wash Market Size ……………………………………………………………………………………………………. 5, 6
Market Product Grid & Lost-Horse Forecasting ……………………………………………………………… 7
Fine-Tuning the Product Strategy & Product Life Cycle ………………………………………………….. 7, 8
Marketing Objectives and Marketing Mix Actions & Branding Strategy …………………………. 9
Setting a Final Price ……..………………………………………………………………………………………………... 10, 11
Price Modification ………………………………………………………………………………………………………….. 11, 12
Marketing Channel and Intermediaries …………………………………………………………………..……… 12
Promotional Strategy for Marketing Plan ……………………………………………………………………….. 13-15
Providing a Consistent Message ……………………………………………………………………………………… 15
Media Alternatives & Consumer Promotions …………………………………………………………………. 16
Trade-oriented Sales Promotion and Public Relations ……………………………………………………. 16
Organization Chart & Gantt Chart ………………………………………………………………………………….. 17
Evaluation ……………………………………………………………………………………………………………………… 18
Company Description
SUDS & LATHER was started by STUDENT'S NAME in Orlando, FL in 2013 shortly after he received his bachelor’s from DeVry University. From the time he arrived in Florida, he realized the need for a customer focused car wash business, which would allow the masses to quickly and affordably have their cars machine washed with free vacuum service. While customers took as little or as long as they saw fit to vacuum their vehicles, the company would allow them the option of self detailing their vehicles with items
A Marketing Plan presented by:
STUDENT'S NAME
BUSN 319
Table of Contents
Pages
Company Description & Mission Statement …………………………………………………………………… 3
Environment Trends, Opportunities, and Threats ………………………………………………………….. 4
Customer Analysis ………………………………………………………………………………………………………….. 5
Car Wash Market Size ……………………………………………………………………………………………………. 5, 6
Market Product Grid & Lost-Horse Forecasting ……………………………………………………………… 7
Fine-Tuning the Product Strategy & Product Life Cycle ………………………………………………….. 7, 8
Marketing Objectives and Marketing Mix Actions & Branding Strategy …………………………. 9
Setting a Final Price ……..………………………………………………………………………………………………... 10, 11
Price Modification ………………………………………………………………………………………………………….. 11, 12
Marketing Channel and Intermediaries …………………………………………………………………..……… 12
Promotional Strategy for Marketing Plan ……………………………………………………………………….. 13-15
Providing a Consistent Message ……………………………………………………………………………………… 15
Media Alternatives & Consumer Promotions …………………………………………………………………. 16
Trade-oriented Sales Promotion and Public Relations ……………………………………………………. 16
Organization Chart & Gantt Chart ………………………………………………………………………………….. 17
Evaluation ……………………………………………………………………………………………………………………… 18
Company Description
SUDS & LATHER was started by STUDENT'S NAME in Orlando, FL in 2013 shortly after he received his bachelor’s from DeVry University. From the time he arrived in Florida, he realized the need for a customer focused car wash business, which would allow the masses to quickly and affordably have their cars machine washed with free vacuum service. While customers took as little or as long as they saw fit to vacuum their vehicles, the company would allow them the option of self detailing their vehicles with items