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Louis Vuitton Case Study
Louis Vuitton (LV) is one of the world’s most legendary barns and is synonymous with images of luxury, wealth and fashion. The company is known for its iconic handbags, leather goods, shoes, watches, jewelry, accessories, and sunglasses, and is the highest-ranked luxury brand in the world.
It was 1854 when LV opened his first store in Paris and sold handmade, high-quality trunks and luggage. In the late 19th century, LV introduced his signature Damier and Monogram Canvas materials, featuring the famous design still used in most of the company’s products today. Throughout the 20th century, the company that carries his name continued to grow internationally, expanding into the fashion world by the 190’s and reaching $10 million in sales by 1977. In 1987, LV merged with Moet et Chandon and Hennessy, leading manufacturers of champagne and cognac, and created LVMH, a luxury goods conglomerate.
LVs products are made with state-of –the-art materials and its designers are a combination of art, precision, and craftsman to produce only the finest products. The legendary LV monogram appears on all the company’s products and stand for the highest quality, premium status, and luxury travel. Over the years, however, counterfeiting has become a huge problem and one of the LVs most difficult challenges. LV is one of the most counterfeited brands in the world, and the company takes the problem very seriously because it feels that counterfeits dilute its prestigious brand image. LV employs a full team of lawyers and fights counterfeiting in a variety of ways with special agencies and investigative teams.
Until the 1980s, LV products were available in a wide variety of department stores. However, to reduce the risk of counterfeiting, the company now maintains tighter control over its distribution channels. Today, it sells its products only through authentic LV boutiques located in upscale shopping areas and high-end department stores,
Louis Vuitton (LV) is one of the world’s most legendary barns and is synonymous with images of luxury, wealth and fashion. The company is known for its iconic handbags, leather goods, shoes, watches, jewelry, accessories, and sunglasses, and is the highest-ranked luxury brand in the world.
It was 1854 when LV opened his first store in Paris and sold handmade, high-quality trunks and luggage. In the late 19th century, LV introduced his signature Damier and Monogram Canvas materials, featuring the famous design still used in most of the company’s products today. Throughout the 20th century, the company that carries his name continued to grow internationally, expanding into the fashion world by the 190’s and reaching $10 million in sales by 1977. In 1987, LV merged with Moet et Chandon and Hennessy, leading manufacturers of champagne and cognac, and created LVMH, a luxury goods conglomerate.
LVs products are made with state-of –the-art materials and its designers are a combination of art, precision, and craftsman to produce only the finest products. The legendary LV monogram appears on all the company’s products and stand for the highest quality, premium status, and luxury travel. Over the years, however, counterfeiting has become a huge problem and one of the LVs most difficult challenges. LV is one of the most counterfeited brands in the world, and the company takes the problem very seriously because it feels that counterfeits dilute its prestigious brand image. LV employs a full team of lawyers and fights counterfeiting in a variety of ways with special agencies and investigative teams.
Until the 1980s, LV products were available in a wide variety of department stores. However, to reduce the risk of counterfeiting, the company now maintains tighter control over its distribution channels. Today, it sells its products only through authentic LV boutiques located in upscale shopping areas and high-end department stores,