To what extent does an Independent Beauty Consultant participate in the eight universal marketing flows?
How might these flows be shifted,either among the members now in the channel or to different agencies or institutions not presently included?What do you think would be the implications of such shifts?(Think about how cosmetics are sold through department stores or through drugstore chains, for example.)
Within each of these distribution systems,specify the consumer’s role form a flow-absorption perspective.Contrast this with the consumer’s role when buying cos-metics from a department store or a drugstore chain.
For each of the three scenarios below.,categorize the demand for bulk-breaking ,spa-tial convenience,waiting/delivery time,and assortment/variety as high,medium,or low.In each case,explain your answers.
A woman in an emerging-market country of Southeast Asia wishes to buy some cosmetics for herself.She has never done so before and is not entirely sure of the occasions on which she will wear the cosmetics.She does not live near a big city.She is too poor to own a car but has a bit of extra money for a small luxury.
A manufacturer uses a particular industrial chemical in one of its large-scale pro-duction processes and needs to buy more of this chemical.The rest of the raw materials for its plant operations are delivered in a just-in-time fashion.
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