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McGough was born in Litherland, Lancashire, to the north of Liverpool, the city with which he is firmly associated, and was educated at the University of Hull at a time when Philip Larkin was the librarian there. Returning to Merseyside in the early 1960s, he worked as a teacher and, with John Gorman, organised arts events. After meeting Mike McGear the trio formed The Scaffold, working the Edinburgh Festival until they signed to Parlophone records in 1966. The group scored several hit records, reaching number one in the UK Singles Chart in 1968 with their version of "Lily The Pink". McGough wrote the lyrics for many of the group's songs and also recorded the musical comedy/poetry album McGough and McGear.
McGough was also responsible for much of the humorous dialogue in The Beatles' animated film, Yellow Submarine, although he did not receive an on-screen credit. At about the same time a selection of his poems was published, along with work from Adrian Henri and Brian Patten, in a best-selling paperback volume of verse entitled The Mersey Sound, first published in 1967, revised in 1983 and again in 2007.
On March 2, 1978, McGough appeared in All You Need Is Cash, a mockumentary detailing the career of a Beatles-like group called The Rutles; McGough's introduction takes so long that he is only asked one question ("Did you know the Rutles?" to which McGough cheerfully responds "Oh yes") before the documentary is forced to move along to other events.
One of McGough's more unusual compositions was created in 1981, when he co-wrote an "electronic poem" called Now Press Return with the programmer Richard Warner for inclusion with the Welcome Tape of the BBC Micro home computer. Now Press Return incorporated several novel themes, including user-defined elements to the poem, lines which changed their order (and meaning) every few seconds, and text which wrote itself in a spiral around the screen.
McGough won a