Study
| 2011 | | International Marketing Country Notebook
Erin M Coffey |
[ The Country Notebook—A Guide for Developing an International Marketing Plan] | |
دولة الإمارات العربية المتحدة
The United Arab Emirates (UAE)
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Executive Summary
Cultural/Background
United Arab Emirates is a country that is built of several different emirates located on the peninsula of the Persian Gulf. Located in the Middle East the United Arab Emirates is a predominately Islamic society. Muslims account for 96% percent of their population, and unlike traditional Islamic countries the United Arab Emirates prides itself on being understanding to different cultures and beliefs. The country doesn't regulate non-nationals for practicing their foreign religions, and respects the rights of others. They do how ever have prayer 5 times and usually wear tradition attire, called kandouras for men, and black cloaks called abayah for women. Respect and acceptance of the Islamic culture is a must in the country of the United Arab Emirates. The country does hold its family with high regards and tends to have them close to them. However, increasingly the nuclear family (8-10 members) tends to be a norm in their culture and there is less emphasis on the importance of extended family. In the family woman are typically responsible for the management of the family, while the men work. It is a society dominated by men, but women are starting to play a larger role even in business and the work force. The national language of the UAE is Arabic, as well as the written language.
The United Arab Emirates’ economic freedom score is 67.8, making its economy the 47th freest in the 2011 Index. Its score is 0.5 point higher than last year, reflecting improvements particularly in freedom from corruption and monetary freedom. The UAE is ranked 6th out of 17 countries in the Middle East/North Africa region, and its overall score is
Erin M Coffey |
[ The Country Notebook—A Guide for Developing an International Marketing Plan] | |
دولة الإمارات العربية المتحدة
The United Arab Emirates (UAE)
-------------------------------------------------
Executive Summary
Cultural/Background
United Arab Emirates is a country that is built of several different emirates located on the peninsula of the Persian Gulf. Located in the Middle East the United Arab Emirates is a predominately Islamic society. Muslims account for 96% percent of their population, and unlike traditional Islamic countries the United Arab Emirates prides itself on being understanding to different cultures and beliefs. The country doesn't regulate non-nationals for practicing their foreign religions, and respects the rights of others. They do how ever have prayer 5 times and usually wear tradition attire, called kandouras for men, and black cloaks called abayah for women. Respect and acceptance of the Islamic culture is a must in the country of the United Arab Emirates. The country does hold its family with high regards and tends to have them close to them. However, increasingly the nuclear family (8-10 members) tends to be a norm in their culture and there is less emphasis on the importance of extended family. In the family woman are typically responsible for the management of the family, while the men work. It is a society dominated by men, but women are starting to play a larger role even in business and the work force. The national language of the UAE is Arabic, as well as the written language.
The United Arab Emirates’ economic freedom score is 67.8, making its economy the 47th freest in the 2011 Index. Its score is 0.5 point higher than last year, reflecting improvements particularly in freedom from corruption and monetary freedom. The UAE is ranked 6th out of 17 countries in the Middle East/North Africa region, and its overall score is