Study

IMC PLAN
COLGATE TOTAL

IMC Plan

RMIT International University Vietnam
Bachelor of Commerce Program
ASSIGNMENT COVER PAGE

Your assessment will not be accepted unless all fields below are completed Subject Code: Subject Name: Location where you study: Title of Assignment: File(s) Submitted Student name: MKTG1257 Marketing Communication Saigon South Campus IMC Plan MKTG1257 – IMC Plan – Colgate Total Nguyen Thu Giang s3220854

Nguyen Huynh Anh Thu s3221643 Pham Hoang Oanh Vo Minh Thu Kincaid Ashmore Pham Viet Trung Student Email Address: s3210309 s3245956 s9104183 s3210301

[e-mail] [e-mail] [e-mail] [e-mail] [e-mail] [e-mail]

Learning Facilitator in charge: Assignment due date: Date of Submission: Number of pages including this one: Word Count:

Mr. Melvin Fernando 17 December 2010 17 December 2010 33 6,222

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IMC Plan
TABLE OF CONTENTS EXECUTIVE SUMMARY ......................................................................................................................................................... 4 INTRODUCTION ....................................................................................................................................................................... 6 STAGE 1 ....................................................................................................................................................................................... 6 1. Situation analysis ...................................................................................................................................................... 6 1.1. 1.2. 2. Internal: ............................................................................................................................................................... 6 External:

References: Callen, B 2010, Manager’s Guide to Marketing, Advertising and Publicity, McGraw Hill, USA Clow, E, K & Baack, D 2007, Integrated Advertising, Promotion, and Marketing Communications, 3rd edn, Pearson Education, New Jersey Dahlen, M, Lange, F & Smith, T 2010, Marketing Communication: A narrative Approach, John Wiley & Sons Ltd, Spain Drypen, ‘Reasons for growth of sales promotion’, drypen.in, viewed 15 December 2010, Hanoi Radio and Television 2010, ‘Hanoi Channel Advertising Price List’, htv.org.vn, viewed 10 December 2010, Marketingvietnam 2010, ‘Price List for Magazine Advertising’, marketingvietnam.net, viewed 10 December 2010,