Study Guide
Golden Arches Restaurants Sdn. Bhd.
1.0 Executive summary
We have chosen McDonald’s to carry out our analysis on the environment, strength, weaknesses, opportunities and threats, segmentation, targeting and marketing mix. Therefore, by viewing this assignment you can have concept on how McDonald’s apply the marketing element in their business.
2.0 McDonalds
The beginning of the McDonald’s in 1955 when the Roy Kroc opened the first McDonald’s Restaurant in Des Plaines, Illinois. After that, the McDonalds’ Restaurants have been grown to the worldwide corporation around 117 countries and serving for more than 60 million customers each day. In the year of December 1980, Golden Arches Restaurants Sdn. Bhd. (GARSB) has won the license to operate the McDonald’s restaurants in Malaysia by TBhg Tan Sri Vincent Tan. The first McDonald’s restaurants operate in Malaysia at Jalan Bukit Bintang on 29 April 1982. At December 2009, McDonald’s Malaysia has expended to 194 restaurants located nationwide, serving 10 million customers a month and expanding at a rate of 15-20 restaurants per year. The owner of the McDonald’s Malaysia is McDonald’s Corporation and the restaurants throughout Malaysia are either operated by GARSB or franchisees. McDonald’s Malaysia and their franchisees employ are more than 8,000 locals with 150 staff at headquarters managing day-to-day operations of the business.
2.1 History of McDonald’s
Exclusive distributor of a mike shake maker is Ray Kroc. The milk shaker maker is know as Multimixers. On the other hand, town brothers, Richard and Maurica McDonald bothers whom owned and ran a hamburger restaurant in San Bernardino, California, in the 1950s. During McDonald brothers doing their business Ray Kroc heard how well they were doing using his Multimixers to serve their customers. Therefore, he met up with them and acquired the franchising right from them to run McDonald’s restaurants.
A great story of success was in the making in the year of 1955;
1.0 Executive summary
We have chosen McDonald’s to carry out our analysis on the environment, strength, weaknesses, opportunities and threats, segmentation, targeting and marketing mix. Therefore, by viewing this assignment you can have concept on how McDonald’s apply the marketing element in their business.
2.0 McDonalds
The beginning of the McDonald’s in 1955 when the Roy Kroc opened the first McDonald’s Restaurant in Des Plaines, Illinois. After that, the McDonalds’ Restaurants have been grown to the worldwide corporation around 117 countries and serving for more than 60 million customers each day. In the year of December 1980, Golden Arches Restaurants Sdn. Bhd. (GARSB) has won the license to operate the McDonald’s restaurants in Malaysia by TBhg Tan Sri Vincent Tan. The first McDonald’s restaurants operate in Malaysia at Jalan Bukit Bintang on 29 April 1982. At December 2009, McDonald’s Malaysia has expended to 194 restaurants located nationwide, serving 10 million customers a month and expanding at a rate of 15-20 restaurants per year. The owner of the McDonald’s Malaysia is McDonald’s Corporation and the restaurants throughout Malaysia are either operated by GARSB or franchisees. McDonald’s Malaysia and their franchisees employ are more than 8,000 locals with 150 staff at headquarters managing day-to-day operations of the business.
2.1 History of McDonald’s
Exclusive distributor of a mike shake maker is Ray Kroc. The milk shaker maker is know as Multimixers. On the other hand, town brothers, Richard and Maurica McDonald bothers whom owned and ran a hamburger restaurant in San Bernardino, California, in the 1950s. During McDonald brothers doing their business Ray Kroc heard how well they were doing using his Multimixers to serve their customers. Therefore, he met up with them and acquired the franchising right from them to run McDonald’s restaurants.
A great story of success was in the making in the year of 1955;