MULTIPLE CHOICE
1. Methods for developing useful decision-making information from large data bases is known as
a. data manipulation
b. data monitoring
c. data base conversion
d. data mining
2. The process of capturing, storing, and maintaining data is known as
a. data manipulation
b. data monitoring
c. data warehousing
d. category analysis
3. The subject of data mining deals with
a. methods for developing useful decision-making information from large data bases
b. keeping data secure so that unauthorized individuals cannot access the data
c. computational procedure for data analysis
d. computing the average for data
4. In a questionnaire, respondents are asked to mark their gender as male or female. Gender is an example of the
a. ordinal scale
b. nominal scale
c. ratio scale
d. interval scale
5. The nominal scale of measurement has the properties of the
a. ordinal scale
b. only interval scale
c. ratio scale
d. None of these alternatives is correct.
6. The scale of measurement that is used to rank order the observation for a variable is called the
a. ratio scale
b. ordinal scale
c. nominal scale
d. interval scale
7. Some hotels ask their guests to rate the hotel's services as excellent, very good, good, and poor. This is an example of the
a. ordinal scale
b. ratio scale
c. nominal scale
d. interval scale
8. The ordinal scale of measurement has the properties of the
a. ratio scale
b. interval scale
c. nominal scale
d. ratio and interval scales
9. The ratio scale of measurement has the properties of
a. only the ordinal scale
b. only the nominal scale
c. the rank scale
d. the interval scale
10. Temperature is an example of a variable that uses
a. the ratio scale
b. the interval scale
c. the ordinal scale
d. either the ratio or the ordinal scale
11. The interval scale of measurement has the properties of the
a. ratio and nominal scales
b.