Study Guide for Mg2048
MG2048 Study Guide
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Introduction
You should read this study guide carefully and also ensure that all the links have been followed to other accompanying documents that include, for example, information on coursework submission. Information in this study guide is maintained by Dr. Maged Ali (maged.ali@brunel.ac.uk), Office EG306.
Policy statements
The Business School Student Handbook can be found on the Business School Blackboard Learn site (Academic Programme Office - APO). The Student Handbook is a useful source of information for all aspects of your studies, including policy, procedures, plagiarism, house style for assignments, group work submissions and other important matters. The School assumes that you will familiarise yourself with this information, so you will need to look at these pages carefully at various times throughout your studies. The School also operates within the rules and regulations of the University more generally, and you should also look at what are known as 'Senate Regulations’ under the University’s webpages at:
http://www.brunel.ac.uk/about/administration/rules/senateregs/
These policies and procedures, and rules and regulations, are liable to change from one academic year to another. You should therefore ensure that you make yourself aware of these, as you cannot later claim a lack of knowledge on these matters.
Module detail
|Module title |Marketing Communications |
|Department/School |Brunel Business School |
|Credits |20 |
|Level |UG |
|Module leader
[pic]
Introduction
You should read this study guide carefully and also ensure that all the links have been followed to other accompanying documents that include, for example, information on coursework submission. Information in this study guide is maintained by Dr. Maged Ali (maged.ali@brunel.ac.uk), Office EG306.
Policy statements
The Business School Student Handbook can be found on the Business School Blackboard Learn site (Academic Programme Office - APO). The Student Handbook is a useful source of information for all aspects of your studies, including policy, procedures, plagiarism, house style for assignments, group work submissions and other important matters. The School assumes that you will familiarise yourself with this information, so you will need to look at these pages carefully at various times throughout your studies. The School also operates within the rules and regulations of the University more generally, and you should also look at what are known as 'Senate Regulations’ under the University’s webpages at:
http://www.brunel.ac.uk/about/administration/rules/senateregs/
These policies and procedures, and rules and regulations, are liable to change from one academic year to another. You should therefore ensure that you make yourself aware of these, as you cannot later claim a lack of knowledge on these matters.
Module detail
|Module title |Marketing Communications |
|Department/School |Brunel Business School |
|Credits |20 |
|Level |UG |
|Module leader
References: CBI (‘What do employers want’): http://educationandskills.cbi.org.uk/employability_policy/what-are-employability-skills/ Hinchliffe G and Jolly A (2010) Graduate market trends: employability and graduate identity |2 |Introduction to Marketing Communications, |Fill (2009) Chapters 1, 2, 3, 4 | | |Communications Theory, Marketing Communications| | | |Industry (MA) |How does Communications Theory inform marketing communications? | |3 |Consumer Behaviour and Marketing Communications|Fill (2009) Chapters 5,6,7 | |4 |Market Segmentation and Positioning (MA) |Fill (2009) Chapters 12, 13. | | | | | |5 |Direct Marketing and Sales Promotion (MA) |Fill (2009) Chapters 23, 24, 27 | | | | | | |Marketing Strategy goes wrong…(JK) | | |6 |Advertising Strategy (MA) |Fill (2009) Chapters 17, 18, 19 | |8 |Corporate Image, Public Relations and |Fill (2009) Chapters 25,26 | | |Sponsorship (SG) | | | |Exhibition & PR (JK) | | |9 |Brands and Brand Management (SG) |Fill (2009) Chapters 14, 15 |