Study Guide for Tourism

Q1: what are the factors that influence the demand for tourism? * Attitude depend on an individual’s perception of the world * Perceptions are mental impressions of, say, a destination or travel company and are determined by many factors, which include childhood, family, work experience, education, books, television programmes and films and promotional images. Perception involves the encoding of information by individuals and influences attitudes and behavior towards products but does not explain by itself, or when combined with attitudes, why people want to travel. * Travel motivaton do explain why people want to travel and they are the inner urges that initiate travel demand * Images are sets of beliefs, ideas and impressions relating to products and destination
Q2: why do we need to study the consumer behavior of tourists?
It is important for tourism managers to research and understand the way in which tourism consumers make decisions and act in relation to the consumption of tourism products. We need to study a tourist’s consumer behaviour to be aware of: * The needs, purchase motives and decision process associated with the consumption of tourism * The impact of the different effects of various promotional tactics, including the internet * The possible perception of risk for tourism purchase, including the impact of terrorist incidents * The different market segments based upon purchase behavior * How managers can improve their chance of marketing success
Q3: what are the motivational theories applied to tourist’s consumer behavior?
Maslow’s Hierarchy model: the theory of motivation proposed by Maslow is in the form of a ranking, or hierarchy, of the arrangements of individual needs. The theory of motivation is holistic and dynamic and can be applied to both work and non-work sphere of life. Maslow identified two motivational types : 1. Deficiency or tension-reducing motives 2. Inductive or arousal –seeking motives