Study Guide - Switch Chapter
SWITCH
H OW
TO
CH ANGE
T H INGS
WHEN
CH ANGE
IS
H ARQ
CHIP HEATH and DAN HEATH
B roadway Books
N ew York
Copyright © 2010 by Chip Heath and Dan Heath
All rights reserved.
Published in the United States by Broadway Books, an imprint of the
Crown Publishing Group, a division of Random House, Inc., New York. www .crownpublishing.com
BROADWAY BOOKS
and the Broadway Books colophon
are
trademarks
of Random House, Inc.
Library of Congress Cataloging-in-Publication Data
Heath, Chip.
Switch: how to change things when change is hard / Chip Heath and Dan
Heath.-lst ed.
l. Change (Psychology) I. Heath, Dan, 1973-11. Title.
BF637.C4H43 201O
303.4-dc22
2009027814
ISBN 978-0-385-52875-7
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
First Edition
9
B uild H a bits
1.
Mike Romano was born i n 1 950 and raised i n Milwaukee, the youngest of four brothers. His dad was a handyman who fixed plumbing and heating fixtures. His mom had a commercial art degree; she stayed at home to raise the boys, taking jobs from time to time to pay the bills.
Romano had a temper. In high school, when he was 1 8, he got into a fight and threw a guy through a window. Afraid of what would happen in court, he enlisted in the army. He figured he was going to be drafted anyway. The court let him go.
Romano eventually ended up being assigned to the 1 73rd Air borne Brigade in Vietnam, an elite and well-respected unit of para troopers. The soldiers of the 1 73rd had an open secret, however: rampant drug use. Others nicknamed them "jumping junkies."
Coming into the military, Romano had no real drug experience.
He tried to keep his nose clean with the jumping junkies.
204
S H A P E T H E PATH
A few months after he arrived in Vietnam, a Claymore land mine detonated near him, and he was struck in his right hand, forearm, and foot. He was taken to a hospital in Camron Bay for recovery. That was where he first
H OW
TO
CH ANGE
T H INGS
WHEN
CH ANGE
IS
H ARQ
CHIP HEATH and DAN HEATH
B roadway Books
N ew York
Copyright © 2010 by Chip Heath and Dan Heath
All rights reserved.
Published in the United States by Broadway Books, an imprint of the
Crown Publishing Group, a division of Random House, Inc., New York. www .crownpublishing.com
BROADWAY BOOKS
and the Broadway Books colophon
are
trademarks
of Random House, Inc.
Library of Congress Cataloging-in-Publication Data
Heath, Chip.
Switch: how to change things when change is hard / Chip Heath and Dan
Heath.-lst ed.
l. Change (Psychology) I. Heath, Dan, 1973-11. Title.
BF637.C4H43 201O
303.4-dc22
2009027814
ISBN 978-0-385-52875-7
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
First Edition
9
B uild H a bits
1.
Mike Romano was born i n 1 950 and raised i n Milwaukee, the youngest of four brothers. His dad was a handyman who fixed plumbing and heating fixtures. His mom had a commercial art degree; she stayed at home to raise the boys, taking jobs from time to time to pay the bills.
Romano had a temper. In high school, when he was 1 8, he got into a fight and threw a guy through a window. Afraid of what would happen in court, he enlisted in the army. He figured he was going to be drafted anyway. The court let him go.
Romano eventually ended up being assigned to the 1 73rd Air borne Brigade in Vietnam, an elite and well-respected unit of para troopers. The soldiers of the 1 73rd had an open secret, however: rampant drug use. Others nicknamed them "jumping junkies."
Coming into the military, Romano had no real drug experience.
He tried to keep his nose clean with the jumping junkies.
204
S H A P E T H E PATH
A few months after he arrived in Vietnam, a Claymore land mine detonated near him, and he was struck in his right hand, forearm, and foot. He was taken to a hospital in Camron Bay for recovery. That was where he first