Study of Maruti Suzuki Alto
SDM INSTITUTE FOR MANAGEMENT DEVELOPMENT | STUDY OF MARUTI SUZUKI ALTO SDM IMD | REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF POST GRADUATE DIPLOMA IN MANAGEMENT | |
|
Submitted to,
Dr. H GAYATHRI
Submitted by, Anuja Rani (12128) Harish K P (12140) Namratha Subramani (12152) Roshan V Shetty (12158) Sriharsha V (12170) Contents ACKNOWLEDGEMENT 3 INDIAN AUTOMOBILE INDUSTRY 4 Historical Background 4 Trends in Production 6 Drivers of Indian Auto Industry 8 Growth forecasts for Indian auto industry 10 Current industry scenario 10 MARUTI SUZUKI INDIA LIMITED 12 VISION 13 Manufacturing Excellence 13 Maruti Suzuki and Motor Sport 14 FINANCIAL PERFORMANCE OF MARUTI SUZUKI INDIA LIMITED 14 SALES AND SERVICE NETWORK 16 ALTO – Let’s GO 19 Alto Variants 19 SALES GROWTH OF MARUTI ALTO 20 STUDY OF ALTO IN THE CONTEXT OF MARKETING 21 SWOT ANALYSIS 21 STRENGTHS 21 WEAKNESSES 21 OPPORTUNITIES 22 THREATS 22 MARKETING MIX 23 PRODUCT 23 PRICE 23 PROMOTION 24 PLACE 24 SEGMENTATION, TARGETING AND POSITIONING 24 Segmentation 24 Targeting 25 Positioning 25 COMPETING PRODUCTS 26 Hyundai Motor India Limited 26 Models 26 Hyundai EON 27 Tata Motors 27 Models 27 Tata Nano 27 General Motors India Private Limited 28 Models 28 Chevrolet Spark 28 COMPARISON WITH COMPETITORS 29 References 30
Figures and Tables Figure 1: Category-wise automobile production 4 Figure 2: Production Trend 6 Figure 3: Percentage change in production 7 Figure 4: Trends in production, sales and exports of automobiles 8 Figure 5: Key drivers of Indian Auto Industry 9 Figure 6: Sales growth of MSIL 14 Figure 7: Profit after Tax and Sales Value 15 Figure 8: Company Networth over Years 15 Figure 9: Growth in Sales
|
Submitted to,
Dr. H GAYATHRI
Submitted by, Anuja Rani (12128) Harish K P (12140) Namratha Subramani (12152) Roshan V Shetty (12158) Sriharsha V (12170) Contents ACKNOWLEDGEMENT 3 INDIAN AUTOMOBILE INDUSTRY 4 Historical Background 4 Trends in Production 6 Drivers of Indian Auto Industry 8 Growth forecasts for Indian auto industry 10 Current industry scenario 10 MARUTI SUZUKI INDIA LIMITED 12 VISION 13 Manufacturing Excellence 13 Maruti Suzuki and Motor Sport 14 FINANCIAL PERFORMANCE OF MARUTI SUZUKI INDIA LIMITED 14 SALES AND SERVICE NETWORK 16 ALTO – Let’s GO 19 Alto Variants 19 SALES GROWTH OF MARUTI ALTO 20 STUDY OF ALTO IN THE CONTEXT OF MARKETING 21 SWOT ANALYSIS 21 STRENGTHS 21 WEAKNESSES 21 OPPORTUNITIES 22 THREATS 22 MARKETING MIX 23 PRODUCT 23 PRICE 23 PROMOTION 24 PLACE 24 SEGMENTATION, TARGETING AND POSITIONING 24 Segmentation 24 Targeting 25 Positioning 25 COMPETING PRODUCTS 26 Hyundai Motor India Limited 26 Models 26 Hyundai EON 27 Tata Motors 27 Models 27 Tata Nano 27 General Motors India Private Limited 28 Models 28 Chevrolet Spark 28 COMPARISON WITH COMPETITORS 29 References 30
Figures and Tables Figure 1: Category-wise automobile production 4 Figure 2: Production Trend 6 Figure 3: Percentage change in production 7 Figure 4: Trends in production, sales and exports of automobiles 8 Figure 5: Key drivers of Indian Auto Industry 9 Figure 6: Sales growth of MSIL 14 Figure 7: Profit after Tax and Sales Value 15 Figure 8: Company Networth over Years 15 Figure 9: Growth in Sales
References: [5] | M. M. Mr. S. Prahalathan, “Indian Automotive Industry:At The Crossroads,” Quest Publications, 2008. | [6] | Maruti Suzuki India Ltd, “Annual Report 2011-2012”. |