Study of on Premise Trade and Consumer Behaviour with Focus on Fuel Vodka
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REPORT ON
STUDY OF ON PREMISE TRADE AND CONSUMER BEHAVIOUR WITH FOCUS ON FUEL VODKA
PREPARED BY:
VARUN NAYYAR
ROLL NO. - 100
JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL
Acknowledgement
Completion of project and writing of the report is a satisfying and the pleasant part of the opportunity for those who contributed towards it. While doing my project I was guided in a way that not only showed me the right direction but also made me grow more rational in my thinking and approach. Those who helped me in this endeavor are none other than our esteemed teachers. I feel indebted to them. I take this opportunity to thank my Industrial Guide Mr.Kartik Mohindra for his invaluable support and guidance, without which the completion of this project would have been impossible. It was under his supervision and mentorship that I was able to come out with the project report which was an enriching and knowledgeable experience. I would also like to extend my special thanks to my faculty guide Prof. A.K.Biswas who helped me in every step of the project.
I also thank the customers to whom I surveyed for lending their valuable time and support.
TABLE OF CONTENTS
EXECUTIVE SUMMARY 4
INTRODUCTION 6
OBJECTIVES OF THE STUDY 8
METHODOLOGY 9
FINDINGS FROM THE STUDY OF ON PREMISE TRADE 10 Availability of vodka in Gurgoan 10 Pouring brand 11 Price per peg 12 Rating of outlets (A, B, C) 14 Average sales per month of vodka 14 Promotional activities done in South Delhi and Gurgoan 16 Conclusion from the study of on premise trade 17
FINDINGS FROM THE STUDY OF CONSUMER BEHAVIOR 18 Study of consumer behavior 18 Consumption of various drinks 19 Brands that are tried by the consumers 21 Vodka brands that are most often consumed 22 Reason of consumption of vodka 24 Time period of the consumption of vodka 25 Consumption pattern of vodka 26 Flavored vodka vs. white vodka 28 Bars vs Retail outlets 29 Supplements with
REPORT ON
STUDY OF ON PREMISE TRADE AND CONSUMER BEHAVIOUR WITH FOCUS ON FUEL VODKA
PREPARED BY:
VARUN NAYYAR
ROLL NO. - 100
JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL
Acknowledgement
Completion of project and writing of the report is a satisfying and the pleasant part of the opportunity for those who contributed towards it. While doing my project I was guided in a way that not only showed me the right direction but also made me grow more rational in my thinking and approach. Those who helped me in this endeavor are none other than our esteemed teachers. I feel indebted to them. I take this opportunity to thank my Industrial Guide Mr.Kartik Mohindra for his invaluable support and guidance, without which the completion of this project would have been impossible. It was under his supervision and mentorship that I was able to come out with the project report which was an enriching and knowledgeable experience. I would also like to extend my special thanks to my faculty guide Prof. A.K.Biswas who helped me in every step of the project.
I also thank the customers to whom I surveyed for lending their valuable time and support.
TABLE OF CONTENTS
EXECUTIVE SUMMARY 4
INTRODUCTION 6
OBJECTIVES OF THE STUDY 8
METHODOLOGY 9
FINDINGS FROM THE STUDY OF ON PREMISE TRADE 10 Availability of vodka in Gurgoan 10 Pouring brand 11 Price per peg 12 Rating of outlets (A, B, C) 14 Average sales per month of vodka 14 Promotional activities done in South Delhi and Gurgoan 16 Conclusion from the study of on premise trade 17
FINDINGS FROM THE STUDY OF CONSUMER BEHAVIOR 18 Study of consumer behavior 18 Consumption of various drinks 19 Brands that are tried by the consumers 21 Vodka brands that are most often consumed 22 Reason of consumption of vodka 24 Time period of the consumption of vodka 25 Consumption pattern of vodka 26 Flavored vodka vs. white vodka 28 Bars vs Retail outlets 29 Supplements with