Study On Buyer Behaviour
MAHATMA EDUCATION
SOCIETY
PILLAI,S COLLEGE OF
ARTS, COMMERCE, &
SCIENCE
PILLAI’S COLLEGE OF ART’S COMMERCE & SCIENCE
(NEW PANVEL)
NAME :- SAIF. M. DESHMUKH
CLASS :- S.Y .B.M.S. ‘A’
ROLL NO. :- 2518
SUBJECT :- R.M.
TOPIC :- CONSUMER BEHAVIOUR
A.YEAR :- 2010 -11
PROJECT GUIDE: - PRERNA SHARMA.
INDEX
SR. NO
TOPIC NAME
PG.NO
01
02
03
04
05 06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
AKNOWLEDGMENT
INTRODUCTION OBJECTIVES OF PROJECT INTRODUCTION
DECISION MAKING PROCESS
CULTURAL FACTORS
SOCIAL FACTORS
NEW PRODUCTS
STIMULUS RESPONSE MODEL
MARKET SEGMENTATION
BASES OF SEGMENTATION
DEMOGRAPHIC SEGMETATION
BEHAVIOUR SEGMENTATION
GEOGRAPHIC SEGMENTATION
DEVELOPING MARKETING MIX
PRODUCT LIFE CYCLE
PRICING PRODUCTS
LINK BETWEEN PRICE& BUSINESS
INFLUENCE ON PROCING POLICY
EXPANSIONISTIC PRICING
PENETRATION PRICING
VARIABLE & MARGINAL PRICING
FULL COST PLUS PRICING
RETURN ON INVESTMENT PRICING
OTHER PRICING STRATERGIES
SKIMMING
CONCLUSION
BIBLIOGRAPHY
ACKNOWLEDGEMENT
I would like to extend my wholehearted gratitude to my project guide MRS. PRERNA SHARMA who has constantly guided me all through the journey of the project.
I particularly cannot ignore the support from the college at any given point of time. It is very difficult for me to express it in very limited words about the support.
It is my privilege to take the golden opportunity to thank our beloved Principle A.N. KUTTY who has
SOCIETY
PILLAI,S COLLEGE OF
ARTS, COMMERCE, &
SCIENCE
PILLAI’S COLLEGE OF ART’S COMMERCE & SCIENCE
(NEW PANVEL)
NAME :- SAIF. M. DESHMUKH
CLASS :- S.Y .B.M.S. ‘A’
ROLL NO. :- 2518
SUBJECT :- R.M.
TOPIC :- CONSUMER BEHAVIOUR
A.YEAR :- 2010 -11
PROJECT GUIDE: - PRERNA SHARMA.
INDEX
SR. NO
TOPIC NAME
PG.NO
01
02
03
04
05 06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
AKNOWLEDGMENT
INTRODUCTION OBJECTIVES OF PROJECT INTRODUCTION
DECISION MAKING PROCESS
CULTURAL FACTORS
SOCIAL FACTORS
NEW PRODUCTS
STIMULUS RESPONSE MODEL
MARKET SEGMENTATION
BASES OF SEGMENTATION
DEMOGRAPHIC SEGMETATION
BEHAVIOUR SEGMENTATION
GEOGRAPHIC SEGMENTATION
DEVELOPING MARKETING MIX
PRODUCT LIFE CYCLE
PRICING PRODUCTS
LINK BETWEEN PRICE& BUSINESS
INFLUENCE ON PROCING POLICY
EXPANSIONISTIC PRICING
PENETRATION PRICING
VARIABLE & MARGINAL PRICING
FULL COST PLUS PRICING
RETURN ON INVESTMENT PRICING
OTHER PRICING STRATERGIES
SKIMMING
CONCLUSION
BIBLIOGRAPHY
ACKNOWLEDGEMENT
I would like to extend my wholehearted gratitude to my project guide MRS. PRERNA SHARMA who has constantly guided me all through the journey of the project.
I particularly cannot ignore the support from the college at any given point of time. It is very difficult for me to express it in very limited words about the support.
It is my privilege to take the golden opportunity to thank our beloved Principle A.N. KUTTY who has
Bibliography: #Books. 1. Marketing management – Philip kotler. 2. Consumer behaviour -Jerry.B. #Websites. Google.com Hot trend watch.blogspot.com Wikipedia 12manage.com