study on consumer brand preferance on financial products
THE STUDY ON THE CONSUMER BRAND PREFERENCES OF FINANCIAL PRODUCTS WITH SPECIAL REFERENCE TO PROFESSIONALS IN COIMBATORE
1. Ms. Avani Shah and Dr. Narayan Baser (2012) in this paper studies the investor preference in selection of mutual fund and measures the fund sponsor quality. After the survey of 305 mutual fund investor and analyzing the results to one way ANNOVA they come to the conclusion that Funds reputation, Withdrawal facilities, brand name, Sponsor’s past performance in terms of risk & return varies among the investor’s of different age group & investor’s different occupation group, “Mutual Fund: Behavioral Finance Perspective”, Asia Pacific Journal of Marketing and Management Review, Vol 1, No.2.
2. C.K. Hebbar, Sandeep S. Shenoy and M. Devaraj in their paper studies the differences in various parameters such as awareness, service quality, problems faced, and rationale behind investment, comparing the products of private sector companies and these are the main attributes which build up customer perception and loyalty towards a company. By surveying about 175 customers in Raipur city and using various analysis they conclude that brand awareness plays an important role in selection of insurance schemes in that region, “Life Insurance Products in India : Market Strategies and Consumer Perception”, Journal of Marketing, 63(1)
3. Kapse and Kodwani (2003) argue that in the changing scenario for the insurance sector there will be good opportunities for the insurance sector to expand its market base. For this purpose there is a need to improve the features of insurance products to make them more liquid, or short term schemes could be increased. It is shown that rewards implied by the insurance products (particularly the tax benefits) are quite close to those observed in banks and small saving schemes of the government. “Insurance as an investment option”, The InsuranceTime, May.
4. Dr. D.T. Chavare (2012) in this paper shows great emphasis to in
1. Ms. Avani Shah and Dr. Narayan Baser (2012) in this paper studies the investor preference in selection of mutual fund and measures the fund sponsor quality. After the survey of 305 mutual fund investor and analyzing the results to one way ANNOVA they come to the conclusion that Funds reputation, Withdrawal facilities, brand name, Sponsor’s past performance in terms of risk & return varies among the investor’s of different age group & investor’s different occupation group, “Mutual Fund: Behavioral Finance Perspective”, Asia Pacific Journal of Marketing and Management Review, Vol 1, No.2.
2. C.K. Hebbar, Sandeep S. Shenoy and M. Devaraj in their paper studies the differences in various parameters such as awareness, service quality, problems faced, and rationale behind investment, comparing the products of private sector companies and these are the main attributes which build up customer perception and loyalty towards a company. By surveying about 175 customers in Raipur city and using various analysis they conclude that brand awareness plays an important role in selection of insurance schemes in that region, “Life Insurance Products in India : Market Strategies and Consumer Perception”, Journal of Marketing, 63(1)
3. Kapse and Kodwani (2003) argue that in the changing scenario for the insurance sector there will be good opportunities for the insurance sector to expand its market base. For this purpose there is a need to improve the features of insurance products to make them more liquid, or short term schemes could be increased. It is shown that rewards implied by the insurance products (particularly the tax benefits) are quite close to those observed in banks and small saving schemes of the government. “Insurance as an investment option”, The InsuranceTime, May.
4. Dr. D.T. Chavare (2012) in this paper shows great emphasis to in