October 2007
© 2007 Boston Analytics. All Rights Reserved.
Table of Contents
The Indian Telecom Industry .................................................................................................... 6
Evolution ........................................................................................................................................................... 6 Key Performance Indicators ............................................................................................................................ 8 The Changing Landscape ................................................................................................................................ 9
Mobile Value Added Services in India ................................................................................... 11
Industry Definition .......................................................................................................................................... 11 Growth Drivers ............................................................................................................................................... 12 Market Size...................................................................................................................................................... 12
The MVAS Business Model .................................................................................................... 15
Industry Value Chain ...................................................................................................................................... 15
MVAS Platforms ....................................................................................................................... 18
MVAS on Data/Text and Voice Platforms ..................................................................................................... 18
Revenue Sharing in MVAS