study on timeshare industry with respect to magic holidays pvt ltd.
CHAPTER 1
1.1 INTRODUCTION:
Timeshare
Timeshare is a form of holiday ownership. You own the right (either directly or through a "club") to use a week (or longer) in an apartment or villa on a holiday resort for a great many years or in perpetuity.
A timeshare is a form of ownership or right to the use of a property, or the term used to describe such properties. These properties are typically resort condominium units, in which multiple parties hold rights to use the property, and each sharer is allotted a period of time (typically one week, and almost always the same time every year) in which they may use the property. Units may be on a part-ownership or lease/"right to use" basis, in which the sharer holds no claim to ownership of the property.
This concept has attracted many resort developers and prominent hoteliers, such as Starwood, Wyndham, Accor, Hyatt, Hilton,Marriott, and Disney. Vacation ownership has proven to be lucrative for stakeholders in these major resort families, due to its popularity with vacation-goers. This form of lodging has spawned a variety of products sold on similar occupancy schemes; cars, planes, boats, condo-hotel units and luxury fractional properties (at which affluent guests may stay for as long as a quarter of a year, and which often command a six-figure price tag)
The industry claims that over six million families own timeshare worldwide - some well satisfied with their ownership.
Timeshare accommodation can be of a higher standard than hotel or rented accommodation. And most resorts have extensive leisure facilities (generally free to use). All timeshare is self catering.
Accommodation ranges from a modest studio (a single bedroom) to apartments and villas with three bedroom, three bathrooms, lounge, dining etc. with appointments to a very high standard.
Timeshare competes with package holidays (where timeshare offers higher standards of accommodation) and villa rental (where timeshare may offer better
1.1 INTRODUCTION:
Timeshare
Timeshare is a form of holiday ownership. You own the right (either directly or through a "club") to use a week (or longer) in an apartment or villa on a holiday resort for a great many years or in perpetuity.
A timeshare is a form of ownership or right to the use of a property, or the term used to describe such properties. These properties are typically resort condominium units, in which multiple parties hold rights to use the property, and each sharer is allotted a period of time (typically one week, and almost always the same time every year) in which they may use the property. Units may be on a part-ownership or lease/"right to use" basis, in which the sharer holds no claim to ownership of the property.
This concept has attracted many resort developers and prominent hoteliers, such as Starwood, Wyndham, Accor, Hyatt, Hilton,Marriott, and Disney. Vacation ownership has proven to be lucrative for stakeholders in these major resort families, due to its popularity with vacation-goers. This form of lodging has spawned a variety of products sold on similar occupancy schemes; cars, planes, boats, condo-hotel units and luxury fractional properties (at which affluent guests may stay for as long as a quarter of a year, and which often command a six-figure price tag)
The industry claims that over six million families own timeshare worldwide - some well satisfied with their ownership.
Timeshare accommodation can be of a higher standard than hotel or rented accommodation. And most resorts have extensive leisure facilities (generally free to use). All timeshare is self catering.
Accommodation ranges from a modest studio (a single bedroom) to apartments and villas with three bedroom, three bathrooms, lounge, dining etc. with appointments to a very high standard.
Timeshare competes with package holidays (where timeshare offers higher standards of accommodation) and villa rental (where timeshare may offer better
Bibliography: Research Methodology – Methods and Techniques-C. R. Kothari Marketing Management – Philip Kotler Research Methodology- Dr. v. p. Michael Brochure: Magic Holidays. Ltd. WIBLIOGRAPHY WWW.WIKIPEDIA.COM GOOGLE SEARCH WWW.MAGICHOLIDAYS.INFO