study report idbi

ANALYSIS OF SALES OF IDBI FEDERAL LIFE INSURANCE CO. LTD.

PREPARED BY
SANGEETHA VENUGOPAL P.

TABLE OF CONTENTS

SL NO.
CHAPTERS
PAGE NO
1
INTRODUCTION

1
2
REVIEW OF LITERATURE

5
3
THEORETICAL FRAMEWORK

7
4
INDUSTRIAL PROFILE

11
5
ORGANISATIONAL PROFILE

14
6
ANALYSIS

35
7
FINDINGS

55
8
SUGGESTIONS

57

LIST OF TABLES
Sl.No.
Table No.
Table Name
Page No.
1
6.1
Sales for the year 2011
36
2
6.2
Sales for the year 2010
38
3
6.3
Sales for the year 2009
39
4
6.4
Insurance Coverage
40
5
6.5
Insurance policy ownership
41
6
6.6
The policy which is owned by sample population
42
7
6.7
The type of communication
43
8
6.8
Awareness of company products
44
9
6.9
The source of awareness of products
45
10
6.10
Reason for taking insurance policy
46
11
6.11
Matching of Requirements
47
12
6.12
Most suitable product
48
13
6.13
Suggested Product
49
14
6.14
Response from the meeting
50
15
6.15
Satisfaction with Incomesurance
51
16
6.16
Best feature
52
17
6.17
Decision to purchase IDBI Federal product
53
18
6.18
Decision to buy ‘Incomesurance’
54

LIST OF CHARTS
Sl.No.
Chart No.
Chart Name
Page No.
1
6.1
Sales for the year 2011
36
2
6.2
Sales for the year 2010
38
3
6.3
Sales for the year 2009
39
4
6.4
Insurance Coverage
40
5
6.5
Insurance policy ownership
41
6
6.6
The policy which is owned by sample population
42
7
6.7
The type of communication
43
8
6.8
Awareness of company products
44
9
6.9
The source of awareness of products
45
10
6.10
Reason for taking insurance policy
46
11
6.11
Matching of Requirements
47
12
6.12
Most suitable product
48
13
6.13
Suggested Product
49
14
6.14
Response from the meeting
50
15
6.15
Satisfaction with Incomesurance
51
16
6.16
Best feature
52
17
6.17
Decision to purchase IDBI Federal product
53
18
6.18
Decision to buy ‘Incomesurance’
54

CHAPTER-I
INTRODUCTION

INTRODUCTION
Insurance is a social device whereby a large group of individuals, through a system of equitable contributions, may reduce or eliminate measureable risk