study skills
12
BUS20368
Managing the Marketing Team
Lecture TWELVE:
Inter-team Relations:
Competition and Cooperation
LT12-1
BUS20368 Lecture 12 Outline
• Personal and Team Identity
• Interteam Relationships
• Biases Associated with Intergroup Conflict
Copyright © 2011 Pearson Educa8on, Inc. publishing as Pren8ce Hall + Bernard’s Modifica8ons
LT12-2
Personal and Team Identity
People __________themselves in many ways by the organizations they belong to and the teams they are a member of.
People naturally seek group affiliations; critical source of self-identity and self-esteem
Source: inspireplaycreate.com
Copyright © 2011 Pearson Educa8on, Inc. publishing as Pren8ce Hall + Bernard’s Modifica8ons
LT12-3
Most Common
Categories
of
Personal and
Team Identity
•
•
•
•
•
Gender groups
Position, level, class
Functional unit
Regional unit
Ethnicity and race
Source: http://thinkingaboutphilosophy.blogspot.hk/2012/07/criterion-of-personal-identity.html
Copyright © 2011 Pearson Educa8on, Inc. publishing as Pren8ce Hall + Bernard’s Modifica8ons
LT12-4
Source of Group
Identity
1. Emotional
2. Behavioral
3. Cognitive
Source: http://www.delphineboel.com/details.php?portfolio=yes&id=42
Copyright © 2011 Pearson Educa8on, Inc. publishing as Pren8ce Hall + Bernard’s Modifica8ons
LT12-5
Exhibit 1
Three Sources of Group Identity
Source of
Identity
Items
_________
(Affective)
•
•
•
•
_________
• In this group, members don’t have to rely on one another
• All members need to contribute to achieve the group’s goals
• This group, members do not need to cooperate to complete group tasks
_________
• I think of this group as a
BUS20368
Managing the Marketing Team
Lecture TWELVE:
Inter-team Relations:
Competition and Cooperation
LT12-1
BUS20368 Lecture 12 Outline
• Personal and Team Identity
• Interteam Relationships
• Biases Associated with Intergroup Conflict
Copyright © 2011 Pearson Educa8on, Inc. publishing as Pren8ce Hall + Bernard’s Modifica8ons
LT12-2
Personal and Team Identity
People __________themselves in many ways by the organizations they belong to and the teams they are a member of.
People naturally seek group affiliations; critical source of self-identity and self-esteem
Source: inspireplaycreate.com
Copyright © 2011 Pearson Educa8on, Inc. publishing as Pren8ce Hall + Bernard’s Modifica8ons
LT12-3
Most Common
Categories
of
Personal and
Team Identity
•
•
•
•
•
Gender groups
Position, level, class
Functional unit
Regional unit
Ethnicity and race
Source: http://thinkingaboutphilosophy.blogspot.hk/2012/07/criterion-of-personal-identity.html
Copyright © 2011 Pearson Educa8on, Inc. publishing as Pren8ce Hall + Bernard’s Modifica8ons
LT12-4
Source of Group
Identity
1. Emotional
2. Behavioral
3. Cognitive
Source: http://www.delphineboel.com/details.php?portfolio=yes&id=42
Copyright © 2011 Pearson Educa8on, Inc. publishing as Pren8ce Hall + Bernard’s Modifica8ons
LT12-5
Exhibit 1
Three Sources of Group Identity
Source of
Identity
Items
_________
(Affective)
•
•
•
•
_________
• In this group, members don’t have to rely on one another
• All members need to contribute to achieve the group’s goals
• This group, members do not need to cooperate to complete group tasks
_________
• I think of this group as a