studytips

New Technologies and Alienation: S ome Critical Reflections1
Douglas Kellner
(http://www.gseis.ucla.edu/faculty/kellner/)
"Human beings make their own history, but not under circumstances of their own choosing." Karl Marx
"They who control the Microscopick, control the World."
Thomas Pynchon
The developing countries are currently undergoing a perhaps unprecedented technological revolution that has given new credence and life to the concept of alienation after a period of relative decline in which M arxian, existentialist, and other modern discourses were replaced with postmodern perspectives skeptical or critical of the concept of alienation. In this paper, I want to suggest that emergent information and communication technologies and the restructuring of global capitalism require us to rethink the problematics of technology and alienation. If it is true that we are undergoing a Great Transformation, one of the epochal shifts within the history of capitalism, that the new technologies are taking us into a novel field of cultural experience and that the very nature of human identity and social relations are changing, then obviously we need to develop fresh theories to analyze these changes and politics to respond to them.2
For many, the changes underway on a global scale are as thorough-going and dramatic as the shift from the stage of market and competitive and laissez-faire capitalism theorized by M arx to the stage of state monopoly capitalism critically analyzed by the Frankfurt School in the 1930s.3
Theorizing this ongoing and epic transformation requires critical social theory to engage anew the relations between the economy, state, culture industry, science and technology, social institutions and everyday life as radically as the Frankfurt School revised classical M arxism in the 1930s. In this context, talking about technology and alienation is not just an academic affair, the latest twist in the discourse of alienation or of

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