General personality traits are observable within and outside the context of work (Dubrin, Dalglish & Miller 2006). These traits contribute to satisfaction and success in personal life likewise in the working environment.
• Self-confidence
Self-confidence indicates whether an individual is self-assured in his judgments, decision making, ideas and capabilities (Lussier & Achua 2007). It includes a sense of self-esteem and self-assurance and the belief that one can make a difference. Steve Jobs has a strong self- confidence in his ability to solve problems and make decisions. Owing to his high controlling power, Steve Jobs possess the ability to remake a big, dysfunctional corporation into a tight, disciplined ship that accomplished tasks on his demanding schedules (Leander 2008). Self- confidence differentiates between effective and ineffective managers (Yukl 2006).
• Sense of humour / Enthusiasm Avolio, Howell and Sosil (1999) stated that “Man is the only animal that laughs and weeps”. Humour crafts a person to being a people-orientated and amicable leader (Dubrin, Dalglish & Miller 2006). In all speeches delivered by Steve Jobs during Apple product launches, he instils the excitement about the new product to his audience (John 2006).
• Extroversion
Extroverts like to meet new people, are outgoing, willing to confront others, moreover they tend to enjoy human interactions and spend more time in social situations (Judge et al. 2002). When requested to have a dialogue about his creation of Apple, Steve Jobs revealed his willingness in numerous interviews and front cover photographs. He had proven his relationship with the world media and for this reason; he exhibited this trait of an extrovert. Steve Jobs is also capable of influencing his people to have a strong desire to work. Many colleagues described him as a talented person who is captivating and can be a remarkable motivator
(Angelelli 1994). Extroverts will tend to exhibit