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Style In Aristotle's Rhetoric, Book III

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Style In Aristotle's Rhetoric, Book III
In Aristotle’s Rhetoric, “Book III” argues the effectiveness of style in the art of persuasion and argument. He believes powerful speeches “owe more of their effect to their diction than to their thought” (237). Therefore, a compelling argument is greatly dependent upon an orator’s literary style and choice of words. Aristotle affirms how rhetoric must be natural and clear in order to be persuasive:
We can now see a writer must disguise his art and give the impression of speaking naturally and not artificially. Naturalness is persuasive, artificially is the contrary: for our hearers are prejudiced and think we have some design against them. (238)

Within this passage, Aristotle conveys the importance of incorporating natural speech to heighten
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