SU Case Study Euro Disneyland
Case Study: Euro Disneyland
1. Using Hofstede’s four cultural dimensions as a point of reference, what are some of the main cultural differences between the United States and France?
Some of the perceptions on how Americans see French people include: flamboyance, arrogance, being emotional and hierarchal. In the other hand, perceptions of how French people view Americans include: being aggressive, workaholic, unprincipled and naive.
Power distance is the extent to which employees, or less powerful members of companies, institutions and organizations accept that there should be an equal distribution of power. In American and French cultures, power distance is not distributed equally. In these cultures, it is derived from the level of management and the position one has in terms of power distance relationship.
Second, uncertainty avoidance – it is the extent to which people create beliefs when they feel threatened by ambiguous situations in order to avoid them. This cultural dimension is relative in both French and American cultures. In both cultures, threatening situations exist and personnel are advised to avoid risky and ambiguous situations as much as possible.
Third, individualism. Individualism is the inclination of people to look after, foremost, themselves and their immediate family only. American culture is highly characterized and depicted by individualism. In organizations, employees look after oneself along with his immediate family. In the other hand, the French always highlight group and team dynamics. They always emphasize what is best for the group.
And lastly, masculinity; masculinity is very apparent in American culture where money, success and material things are valued dominantly. In the French culture, on the other hand, there exists a tradeoff to femininity because they do not emphasize materialism.
2. In what way has Trompenaars’ research help explain cultural differences between the United
1. Using Hofstede’s four cultural dimensions as a point of reference, what are some of the main cultural differences between the United States and France?
Some of the perceptions on how Americans see French people include: flamboyance, arrogance, being emotional and hierarchal. In the other hand, perceptions of how French people view Americans include: being aggressive, workaholic, unprincipled and naive.
Power distance is the extent to which employees, or less powerful members of companies, institutions and organizations accept that there should be an equal distribution of power. In American and French cultures, power distance is not distributed equally. In these cultures, it is derived from the level of management and the position one has in terms of power distance relationship.
Second, uncertainty avoidance – it is the extent to which people create beliefs when they feel threatened by ambiguous situations in order to avoid them. This cultural dimension is relative in both French and American cultures. In both cultures, threatening situations exist and personnel are advised to avoid risky and ambiguous situations as much as possible.
Third, individualism. Individualism is the inclination of people to look after, foremost, themselves and their immediate family only. American culture is highly characterized and depicted by individualism. In organizations, employees look after oneself along with his immediate family. In the other hand, the French always highlight group and team dynamics. They always emphasize what is best for the group.
And lastly, masculinity; masculinity is very apparent in American culture where money, success and material things are valued dominantly. In the French culture, on the other hand, there exists a tradeoff to femininity because they do not emphasize materialism.
2. In what way has Trompenaars’ research help explain cultural differences between the United