Иванов К.Л.
Н. рук.: к.ф.н., доц. Доборович А.Н.
Subcultures
In sociology, anthropology and cultural studies, a subculture is a group of people with a culture (whether distinct or hidden) which differentiates them from the larger culture to which they belong.
As early as 1950, David Riesman distinguished between a majority, "which passively accepted commercially provided styles and meanings, and a 'subculture' which actively sought a minority style ... and interpreted it in accordance with subversive values". In his 1979 book “Subculture the Meaning of Style”, Dick Hebdige argued that a subculture is a subversion to normalcy. He wrote that subcultures can be perceived as negative due to their nature of criticism to the dominant societal standard. Hebdige argued that subcultures bring together like-minded individuals who feel neglected by societal standards and allow them to develop a sense of identity. In 2007, Ken Gelder proposed to distinguish subcultures from countercultures based on the level of immersion in society. Gelder further proposed six key ways in which subcultures can be identified [en.wikipedia.org/wiki/Subculture]:
• through their often negative relations to work (as 'idle', 'parasitic', at play or at leisure, etc.);
• through their negative or ambivalent relation to class (since subcultures are not 'class-conscious' and don't conform to traditional class definitions);
• through their association with territory (the 'street', the 'hood', the club, etc.), rather than property;
• through their movement out of the home and into non-domestic forms of belonging (i.e. social groups other than the family);
• through their stylistic ties to excess and exaggeration (with some exceptions);
• through their refusal of the banalities of ordinary life and massification.
Identifying subcultures
The study of subcultures often consists of the study of symbolism