In its clarity, simplicity, and achievability, the Subway restaurants have one of the best mission statements in the U.S. restaurant industry. The Subway mission statement is to “delight every customer so they want to tell their friends—with great value through fresh, delicious, made-to-order sandwiches, and an exceptional experience.” Rarely are mission statements this forthright. Subway restaurants also have a larger vision, which is to “be the number one Quick Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience. Subway is, after all, a franchise operation, and has in all, nearly 34,000 restaurants throughout the world.
Even though Subway has been international for some time now, franchisees and employees still strive to achieve the company’s mission. They also strive to make the Subway vision a reality, further defined by the Subway core values of family, teamwork, and opportunity. Another key part of the Subway vision is innovation. Innovation has been one of the keys to Subway’s success. In 2008, the chain scored a huge hit with its introduction of the “$5 foot-long.” Incorporating Subways into a lot of Walmart’s was also a very successful idea for Subway. New ideas are also essential to the workings of the company’s supply chain and use of operations management.
Subway restaurants are best known for their commitment to providing fresh ingredients and healthier food alternatives to customers. Behind the scenes they have been working diligently to improve the sustainability of their products, as well as