Preview

Success Factor of Tony Fernandes

Good Essays
Open Document
Open Document
1256 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Success Factor of Tony Fernandes
Part B
Biography of Malaysian entrepreneur: Tony Fernandes Tan Sri Anthony Francis Fernandes CBE (born 30 April 1964; also known as Tony Fernandes) is a Malaysian entrepreneur and the founder of Tune Air Sdn. Bhd., who introduced the first budget no-frills airline, AirAsia, to Malaysians with the tagline "Now everyone can fly". He has since founded the Tune Group of companies.
In 2007, Tony Fernandes started a hotel chain, Tune Hotels, based on the no-frills concept. The first Tune Hotel was opened at the intersection of Jalan Sultan Ismail and Jalan Tuanku Abdul Rahman in the heart of Kuala Lumpur. Expansions are in the works as more hotels will be opened up throughout Malaysia. Another new Tune Hotel will be opening soon in Bali, Indonesia.
As of 2009, Fernandes is also the president of the ASEAN Basketball League (ABL). Fernandes has stated that it has always been a dream of his to be able to be involved with the development of sports in the ASEAN region.
Fernandes is the team principal of the Caterham F1 Formula One team, which began racing in 2010 as Lotus Racing and raced in 2011 as Team Lotus.
On 16 December 2009, Fernandes accepted a "challenge" from Richard Branson, a fellow airline boss and the owner of Lotus' fellow F1 newcomers Virgin Racing, where the losing team's boss should work on the winner's airline for a day dressed as a stewardess joking "The sexier the better. Our passengers will be delighted to be served by a Knight of the Realm, but knowing Richard, the real challenge will be to prevent him from asking our guests 'coffee, tea or me?' That would be scary." On top of this, the team also produced a poster depicting Branson in an Air Asia uniform.
He rose to prominence by turning AirAsia, a failing government-linked commercial airline, into a highly successful budget airline public-listed company. Fernandes was also instrumental in lobbying the then-Malaysian Prime Minister, Tun Dr. Mahathir Mohamad in mid-2003, to propose the idea of

You May Also Find These Documents Helpful

  • Better Essays

    An organizational structure refers to the way that an organization arranges people and jobs so that its work can be performed and its goals can be met. When a work group is very small and face-to-face communication is frequent, formal structure may be unnecessary, but in a larger organization such as Barnes and Noble, decisions have to be made about the delegation of various tasks. Thus, procedures are established that assign responsibilities for various functions. It is these decisions that determine the organizational structure.…

    • 1089 Words
    • 5 Pages
    Better Essays
  • Good Essays

    The study of secondary sources challenges a person's understanding of history because the primary source can have a whole different point of view on things than the secondary or they can contradict each other in many different ways. During the civil war it used up lot of the government's resources and because of it the Native Americans weren't paid how the treaty said they were going to because of this there were a lot of Native Americans to fight with the south. The government did not have the resources to keep the Native Americans happy nor did they have the resources to keep them away.…

    • 321 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Throughout World War Two, it was not only the Allied Leaders’ goal to defeat the Axis power, but to create a peaceful post war. They had to be cooperative, cunning, and diligent in order to accomplish their intents. The Allied Leaders were successful during World War Two based on their individual backgrounds, motivations, and the events they participated in. The “Big Three”, or Allied leaders, were Franklin Delano Roosevelt the U.S. president, Winston Churchill the Prime Minister of Great Britain, and Joseph Stalin the dictator of Russia, all with unique history.…

    • 814 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Tony Fernandes and Airasia

    • 1260 Words
    • 6 Pages

    AirAsia, the heavily-indebted subsidiary of the Malaysian government-owned conglomerate, DRB-Hicom, was losing money speedily. Instead of starting from scratch, Mahathir advised Fernandes to buy an existing airline instead. Fernandes mortgaged his home and sank his savings to acquire the company,…

    • 1260 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    History of Airasia

    • 582 Words
    • 3 Pages

    AirAsia was established in 1993 and began operations on 18 November 1996. It was originally founded by a government - owned conglomerate, DRB-Hicom (Diversified Resources Berhad- The Heavy Industries Corporation of Malaysia Berhad). On 2 December 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes' company Tune Air Sdn. Bhd. for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as MYR 1 (USD 0.27). In 2003, AirAsia opened a second hub at Senai International Airport in Johor Bahru near Singapore and launched its first international flight to Bangkok. AirAsia has since started Thai subsidiary, added Singapore itself to the destination list, and started flights to Indonesia. Flights to Macau began in June 2004, and flights to mainland China (Xiamen) and the Philippines (Manila) in April 2005. Flights to Vietnam and Cambodia followed later in 2005 and to Brunei and Myanmar in 2006, the latter by Thai Airasia. In August 2006, AirAsia took over Malaysia Airlines’ Rural Air Service routes in Sabah and Sarawak, operating under the FlyAsianXpress brand. The routes were subsequently returned to MASwings a year later, citing commercial reasons. AirAsia's CEO Tony Fernandes subsequently unveiled a five-year plan to further enhance its presence in Asia. Under the plan, AirAsia proposes to strengthen and enhance its route network by connecting all the existing cities in the region and expanding further into Vietnam, Indonesia, Southern China (Kunming, Xiamen, Shenzhen) and India. The airline will focus on developing its hubs in Bangkok and Jakarta through its sister companies, Thai AirAsia and Indonesia AirAsia. With increase frequency and the addition of…

    • 582 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Tony Fernandes Leadership

    • 952 Words
    • 4 Pages

    Instead of starting from scratch, Mahathir advised Fernandes to buy an existing airline instead. AirAsia, the heavily-indebted subsidiary of the Malaysian government-owned conglomerate, DRB-Hicom, was quickly losing money. Fernandes mortgaged his home…

    • 952 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Tune Group, the closely held parent company of Fernandes and business partner Kamarudin Meranun, may sell stock in some of the units by the end of next year, Fernandes said. Initial public offerings are also planned for AirAsia’s Indonesian budget arm and long-haul unit AirAsia X Sdn., he said. AirAsia is the world’s fastest-growing traded airline by sales in the past five years, according to data compiled by Bloomberg.…

    • 261 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Instead of starting from scratch, Mahathir advised Fernandes to buy an existing airline instead. AirAsia, the heavily-indebted subsidiaryof the Malaysian…

    • 1669 Words
    • 7 Pages
    Good Essays
  • Better Essays

    Tune Hotel Kuala Lumpur is situated at the central of Kuala Lumpur in Jalan Tuanku Abdul Rahman and it is easily assessable by LRT and buses. It’s also not far away from popular spot, major shopping and entertainment areas. The check-in time is 2pm and the check-out time is 12pm.…

    • 432 Words
    • 2 Pages
    Better Essays
  • Powerful Essays

    CASE

    • 6254 Words
    • 26 Pages

    profits after its relaunch in January 2002, and soon inspired many LCC followers in the…

    • 6254 Words
    • 26 Pages
    Powerful Essays
  • Good Essays

    Even if running his business, he is unafraid to take risks and be the first one to try new things. Venturing into the low-cost carrier industry was a risky move on his part. While low-cost carriers had been pretty much established in North America, Ireland and U.K, as well as most Europe, many of the airlines in Asia were still affluent, well-established and often, state-owned airlines. This risk, it would seem, paid off in the end as evident in the fact that nearly a fifth of the Asia's airline seats are now supplied by low-cost carriers. [6] He is also one of the first CEOs to harness the power of social media networks to sell tickets and market his airline. Air Asia is considered the first airline in Southeast Asia to introduce e-ticketing system, bypassing traditional travel agents. This saved the airline USD 8 per ticket for issuing physical ticket.…

    • 351 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Tony Fernandes

    • 1270 Words
    • 6 Pages

    andso on as recognition to his contributions to the community in each country.I think Tony Fernandes possessed good leadership because he is able to react tochallenges and does not give up easily. From the material I got in the internet, it was a bigchallenge for him to start up because situation at that time was terrible and was widelyassumed that the low-cost model will fail. However, Tony Fernandes predicted that Asiawould face economy downturn and he could take this opportunity. The biggest challenge inhis pathway to succeed in turning AirAsia from a fledging government-link…

    • 1270 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Tune Hostel

    • 375 Words
    • 2 Pages

    In common with other 'low-cost ' marketed operations, Tune Hotels ' advertising and bookings can be misleading - e.g., booking an advertised 149 MYR a room at Kuala Lumpur International Airport which also shows this price whilst booking has the link 'show me the price breakdown ' which open a new window detailing an extra service charge producing a total of 173.73 MYR.…

    • 375 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Airasia Swot Analysis

    • 1466 Words
    • 6 Pages

    AirAsia was established by a Malaysian conglomerate in 1993 and commenced operations in 1996. In 2001, due to the airline heavily in debt, AirAsia was bought by Tony Fernandes of Tune Air Sdn. Bhd from DRB-Hicom. Tony took up the RM40million debt as part of the purchase.…

    • 1466 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Random Papers

    • 3286 Words
    • 14 Pages

    a hotelier with a chain of three 4-star hotels in Singapore and Penang, and a portfolio of investment properties in New Zealand, Singapore and Penang.…

    • 3286 Words
    • 14 Pages
    Powerful Essays