SUCCESS FACTORS OF SELECTED COFFEE SHOPS AT ARANETA
SUCCESS FACTORS OF SELECTED COFFEE SHOPS
AT ARANETA CENTER, CUBAO
A RESEARH STUDY In Partial Fulfillment of the Requirements in Fundamentals of Research
Prepared by: Artiaga, Naomi P.
Bati, Charrs Brent V.
Cañete, Diana Rose V.
Tominio, Cherizeth B.
ACKNOWLEDGEMENT • We would like to express sincere gratitude to our Professor Dr. Emma R.
Gunno for guiding us to make this research possible, her unending support for us give us encouragement when we fell like giving up. Her personal guidance helped us in all time of research and writing of this research. • To our family who always support us in whatever we do. Your undying love for us is what keeps us striving in our life.
• To those people who generously help us in every way they can just to help, especially to Dr. Carolina Dr. Ditan and Dr. Celso I. Mendoza.
• Lastly, we would like to give all our gratitude to thank our God that listens to all our prayer to accomplish this research.
• We are very glad to give our very much respect to them.
TABLE OF CONTENTS
•TITLE PAGE
•ACKNOWLEDGEMENT
•CHAPTER 1: THE PROBLEM AND ITS BACKGROUND
•1.1 Introduction ………………………………………………………….. 2
•1.2 Background of the Study …………………………………………… 5
•1.3 Conceptual Framework …………………………………………….. 6
•1.4 Research Paradigm ………………………………………………… 7
•1.5 Statement of the Problem ………………………………………….. 8
•1.6 Significance of the Study …………………………………………… 9
•1.7 Scope and Limitation of the Study ………………………………… 10
•1.8 Definition of Terms ………………………………………………….. 11
•CHAPTER 2: REVIEW OF RELATED LITERATURE AND RELATED STUDIES
•2.1 Literature …………………………………………………………… 16
•2.2 Local Literature ……………………………………………………. 16
•2.3 Local Studies ………………………………………………………. 19
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2.4 Foreign Literature ………………………………………………….
2.5 Foreign Studies …………………………………………………….
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CHAPTER 3: RESEARCH DESIGN AND METHODOLOGY
3.1 Research Design ………………………………………………….. 26
3.2 Research Locale …………………………………………………… 26
3.3 Respondents of the Study
AT ARANETA CENTER, CUBAO
A RESEARH STUDY In Partial Fulfillment of the Requirements in Fundamentals of Research
Prepared by: Artiaga, Naomi P.
Bati, Charrs Brent V.
Cañete, Diana Rose V.
Tominio, Cherizeth B.
ACKNOWLEDGEMENT • We would like to express sincere gratitude to our Professor Dr. Emma R.
Gunno for guiding us to make this research possible, her unending support for us give us encouragement when we fell like giving up. Her personal guidance helped us in all time of research and writing of this research. • To our family who always support us in whatever we do. Your undying love for us is what keeps us striving in our life.
• To those people who generously help us in every way they can just to help, especially to Dr. Carolina Dr. Ditan and Dr. Celso I. Mendoza.
• Lastly, we would like to give all our gratitude to thank our God that listens to all our prayer to accomplish this research.
• We are very glad to give our very much respect to them.
TABLE OF CONTENTS
•TITLE PAGE
•ACKNOWLEDGEMENT
•CHAPTER 1: THE PROBLEM AND ITS BACKGROUND
•1.1 Introduction ………………………………………………………….. 2
•1.2 Background of the Study …………………………………………… 5
•1.3 Conceptual Framework …………………………………………….. 6
•1.4 Research Paradigm ………………………………………………… 7
•1.5 Statement of the Problem ………………………………………….. 8
•1.6 Significance of the Study …………………………………………… 9
•1.7 Scope and Limitation of the Study ………………………………… 10
•1.8 Definition of Terms ………………………………………………….. 11
•CHAPTER 2: REVIEW OF RELATED LITERATURE AND RELATED STUDIES
•2.1 Literature …………………………………………………………… 16
•2.2 Local Literature ……………………………………………………. 16
•2.3 Local Studies ………………………………………………………. 19
•
•
2.4 Foreign Literature ………………………………………………….
2.5 Foreign Studies …………………………………………………….
•
•
•
•
•
•
•
•
•
•
•
•
•
•
CHAPTER 3: RESEARCH DESIGN AND METHODOLOGY
3.1 Research Design ………………………………………………….. 26
3.2 Research Locale …………………………………………………… 26
3.3 Respondents of the Study