Success in Automobile Industry
Running head: SUCCESS IN AUTOMOBILE INDUSTRY
Success in automobile industry:
General Motors and Ford Motor Co.
May 8th, 2008
Abstract
Automobile becomes a necessary of transportation. As the result, every automobile manufacturer is trying to share in automobile market. At beginning, there were only few automobile manufacturers in the world, especially in the United State and Europe. As time passing by, not only American auto brands and European auto brands in the world, but also Korean auto brands and Japanese auto brands. Especially the Toyota is an auto giant brand from Japan. The global automobile market is not as simple as one hundred years ago. Therefore, how to survive in a new competitive automobile industry is become a serious issue for American automobile brands, General Motors (GM) and Ford Motor Co. (Ford), which both have one-hundred-year history. Offer variety automobile products, such as convertible, coupe, hatchback, sedan, SUV, truck, van, and wagon is not the only way to satisfy automobile customers. Automobile manufacturers now also need to pay attention to global environment issues, such as green environment issue, technological issue, energy issue, and even political issue. This paper will discuss how these two American global automobile manufacturers deal with the issues to survive in the competitive global automobile industry, and what are the appropriate strategies that GM and Ford need to be globally successful.
Table of Contents
Table of Contents………………………………………………………………………………….3
Introduction………………………………………………………………………………………..4
Literature Review………………………………………………………………………………..5
Methodology……………………………………………………………………………...……….6
Results……………………………………………………………………………………………..7
Companies’ Profiles……….……….………………………………………………..7
Global Competitive Strategies……….……….……………………………………..8
Conclusion and Recommendations………………………………………………………………11
Success in automobile industry:
General Motors and Ford Motor Co.
May 8th, 2008
Abstract
Automobile becomes a necessary of transportation. As the result, every automobile manufacturer is trying to share in automobile market. At beginning, there were only few automobile manufacturers in the world, especially in the United State and Europe. As time passing by, not only American auto brands and European auto brands in the world, but also Korean auto brands and Japanese auto brands. Especially the Toyota is an auto giant brand from Japan. The global automobile market is not as simple as one hundred years ago. Therefore, how to survive in a new competitive automobile industry is become a serious issue for American automobile brands, General Motors (GM) and Ford Motor Co. (Ford), which both have one-hundred-year history. Offer variety automobile products, such as convertible, coupe, hatchback, sedan, SUV, truck, van, and wagon is not the only way to satisfy automobile customers. Automobile manufacturers now also need to pay attention to global environment issues, such as green environment issue, technological issue, energy issue, and even political issue. This paper will discuss how these two American global automobile manufacturers deal with the issues to survive in the competitive global automobile industry, and what are the appropriate strategies that GM and Ford need to be globally successful.
Table of Contents
Table of Contents………………………………………………………………………………….3
Introduction………………………………………………………………………………………..4
Literature Review………………………………………………………………………………..5
Methodology……………………………………………………………………………...……….6
Results……………………………………………………………………………………………..7
Companies’ Profiles……….……….………………………………………………..7
Global Competitive Strategies……….……….……………………………………..8
Conclusion and Recommendations………………………………………………………………11
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