Success of Starbucks
Key Success of STARBUCKS
Introduction
Introuction of Starbucks
Introduction
Nowadays, most of the industries around us are competitive in every minute. They are trying to stand out, hand over its competitor with its competitive advantages. One of the most competitive industries in the world is the food and beverages companies. Being one of the shopping and tourist capitals in the world, Hong Kong has many competing companies in these industries. The coffee market in Hong Kong has been markedly flourishing in the past decades leading to the increase in the number of coffee shops in the country. The coffee drinking culture in Hong Kong has been one of the most eclectic from ‘gourmet’ to the local blends served in coffee houses.
In Hong Kong, there are 2 competing coffee shops: Starbucks and Pacific coffee. It can be said that this type of industries can be considered to have a strong competition in the market. In this paper, I would attempt to identify how Starbucks competes through its marketing strategies and business strategies. And how Starbucks stands out with its resources and capabilities. Moreover, we’ll also look into the profitability in the recent years.
Introduction of Starbucks
Starbucks Coffee is known as one of the fastest growing brands in the international level. In 2000, it opened its first store in Hong Kong at launched at Central's Exchange
Square. The second store was opened at Hysan Avenue in Causeway Bay (, 2002). At the end of 2000, Starbucks had already nine coffee houses in Hong Kong and continue to grow in the following years. By the end of 2001, there are already 24 branches and 60 by the end of 2005. As of today, the company has opened close to 65 branches in the country and are now located at shopping and entertainment, commercials and residential sites across the countries. The operations of the said coffee shops were instigated by the joint venture of Starbucks Coffee Company International and Maxi’s Caterers
Introduction
Introuction of Starbucks
Introduction
Nowadays, most of the industries around us are competitive in every minute. They are trying to stand out, hand over its competitor with its competitive advantages. One of the most competitive industries in the world is the food and beverages companies. Being one of the shopping and tourist capitals in the world, Hong Kong has many competing companies in these industries. The coffee market in Hong Kong has been markedly flourishing in the past decades leading to the increase in the number of coffee shops in the country. The coffee drinking culture in Hong Kong has been one of the most eclectic from ‘gourmet’ to the local blends served in coffee houses.
In Hong Kong, there are 2 competing coffee shops: Starbucks and Pacific coffee. It can be said that this type of industries can be considered to have a strong competition in the market. In this paper, I would attempt to identify how Starbucks competes through its marketing strategies and business strategies. And how Starbucks stands out with its resources and capabilities. Moreover, we’ll also look into the profitability in the recent years.
Introduction of Starbucks
Starbucks Coffee is known as one of the fastest growing brands in the international level. In 2000, it opened its first store in Hong Kong at launched at Central's Exchange
Square. The second store was opened at Hysan Avenue in Causeway Bay (, 2002). At the end of 2000, Starbucks had already nine coffee houses in Hong Kong and continue to grow in the following years. By the end of 2001, there are already 24 branches and 60 by the end of 2005. As of today, the company has opened close to 65 branches in the country and are now located at shopping and entertainment, commercials and residential sites across the countries. The operations of the said coffee shops were instigated by the joint venture of Starbucks Coffee Company International and Maxi’s Caterers