His sculptors have inspired me, to focus on the detail and the shape of the product as that is what could express a lot about who the person is and where the idea come from.…
In the past year of September, TOMS sold over one million pair of shoes. His company is becoming more successful, and…
Under Armour’s demographic segmentation has changed over the years. Under Armour began marketing towards male collegiate athletes between the ages of 17 and 23; however, they have expanded their target market to include men, women, and youth. They still focus on marketing and selling their products to consumers for use in athletics, fitness, and outdoor activities. Under Armour’s prestige pricing leads them to market towards consumers who are financially stable and stable in their careers. Their demographic segmentation covers a wide area of the family life cycle. Their main focus is still towards younger consumers in the family life cycle, whether they…
He became interested in working in the fashion industry by creating his clothing brand “Yeezy”. In an interview with Time Magazine, Kanye talked about when he first came out with his clothing line and only three editors came to see it after the show. After asking his publicist if anymore editors were going to show up and telling him no, he told her “embrace this moment where no one came to see it.” “Kanye West”, timemagazine.com. Now his brand has become wildly popular especially his shoe line (whom he collaborated with Adidas), which sell out instantly.…
Michael Kors has been a leader in the fashion industry for over 30 years. He first entered the fashion scene as a teenager. Mr. Kors has not only managed to stay relevant in the industry, but he’s remained a major player for the past three decades.…
ii) To identify why consumers perceive some clothing as fashionable and other clothing as unfashionable.…
Another example is that Michael is one of the most well-known men in the world, and at the present time he is thriving as much as ever. Today Kors has 553 stores in around 95 countries, and this company is based in Hong Kong. The Michael Kors outlet malls are located mostly in Canada, Japan, United States, and Europe. Michael’s net income is around three hundred and nighty eight million on revenue alone. Michael has not only grown around the world, but he has also grown in the television business. Not too long ago, Michael was a judge on the hit series Project Runway. “Reality show? Fashion on Television? I thought only fashionista freaks, gays, and men wanting to see Heidi Klum in a short dress would watch it” (“Michael Kors Biography”…
While working as chief of design for Givenchy he stated that, “Well, yeah, but you know I can only do it the way I do it. That’s why they chose me and if they can’t accept that, they’ll have to get someone else. They’re going to have no choice at the end of the day because I work to my own laws and requirements, not anyone else’s.” In this move to sell a percent of his line helped him branch out on his own. Not to long after this he left Givenchy he opened five stores one in New York City, Milan, London, Las Vegas, and lastly Los Angeles. In 2003 he came out with a fragrance brand entitled “Kingdom”. 2007 Isabella Blow committed suicide McQueen dedicated his 2008 Fall/Winter collection to her. This uneasy tragedy was heartbreaking for him Isabella Blow was the first person to discover his talent. In his 2009 men’s fashion he flourished with his line in Milan. He also created a line with Target called McQ, which helped increase his business in America. For his fall 2009 show he made a huge statement by putting all his past creations on the runway in doing this he was expressing the slump in the economy. Another product he is famous for is his armadillo shoe that Lady Gaga…
Marc Newson creates various types of products, but mainly he makes furniture designs( famous furniture designs ). He also worked of the designs of Interiors of various places and designing concept objects like an Ford Concept Car.…
Tom Ford is a visionary. A creator. A businessman. An artist. He is everything it takes to be a successful entrepreneur and designer. His ambition and persistence has led him to be one of the most influential designers in fashion.…
For my Final Major Project I decided to create a marketing/PR campaign around the launch of a new fashion label consisting of posters, magazine adverts and give-aways. I thought that just creating a normal women’s clothing range would be too easy, so I decided I would create a brand which creates clothes made entirely of recycled materials. I started off by looking at fashion designers whose clothes were eco-friendly/recyclable: Katharine Hamnett; Stella McCartney; Gary Harvey etc. I found their work really inspirational and a good springboard for me to develop my ideas.…
Section 1 (Question 1: What elements comprised the equity in the Ralph Lauren brand?) 1.1 Identity of Ralph Lauren brand: (Brand Salience) 1.2. Meaning: (Brand Performance & Brand imagery) 1.3. Response: (Consumer Judgements & Consumer Feeling) 1.4. Relationships: (Consumer - Brand Resonance) Section 2 Page: 4 Page: 5 Page: 6 Page: 7 Page: 8…
Like most designers, Audigier also have his own challenges due to the changing trends of fashion and the heavy competition and was reported that he then started working on clothing lines for brands like American Eagle Outfitters, Bisou Bisou, Diesel, Guess, Levi, and XOXO, and then later on he became famous and notorious for his very own Ed Hardy and Von Dutch collections.…
Unlike his father, who strictly designed air crafts, Philippe has made his mark in all areas of aesthetic design. I believe the experience Philippe has had in different areas has given him the foundation he needed to develop into one of the greatest designers of our time.…
Just like Victor & Rolf, Alexander McQueen can be described as original, glamorous, avant-garde, and conceptual. Alexander McQueen has encompassed a theme of Victimisation where he uses his fashion to confront issues about women being abused, mistreated and made into victims by men. He plays on the stereotype of women being taken as weak and defenceless in the shadow of a man. Alexander McQueen’s collection titled ‘Nihilism’ from 1993, created the image that Alexander McQueen ‘has a view that speaks of battered women, of violent lives, of grinding daily existences’ (Hume, 1993: 29). In McQueen’s show titled ‘Highland Rape’ in 1995, he displayed military jackets, tartan and moss wool, well fitted jackets, ripped lace dresses and skirts (Evans, 2004: 22). In McQueen’s collection titled ‘It’s A Jungle Out There’, he focuses on how women have been made victims by animals and been attacked by them. His theme surrounds the idea of being born into the world and how one can be taken out of it just as easily, and how human life should be valued.…