What is the purpose of the focus group interview? Why is group interaction an important issue when analysing focus group data?
By student - 3200230
Focus group is one of the research methods that can be used by undergraduate students in their dissertation. The aim of this essay is to explain the purpose of conducting such group as well as highlight its advantages and weaknesses. Before that is achieved, more general picture of what that methodology is will be given, explaining how focus groups are structured and what is the role of moderator. It will also discuss importance of group interactions during the analysis of the data.
First of all, it shall be explained, what exactly focus …show more content…
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