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IBS Hyderabad
Academic Year – 2014-15

Course Handout
Course Name: Business Communication Semester: I
Faculty Name: Prof. Padmashree
Room No:205 Wing No: D
Mobile No: 9849549234 Email: [e-mail]
Course Objective
The module bestows on students opportunities to learn and practice business writing skills and prepare them for interviews, group discussions & making effective presentations. The module is exercise –driven & hands-on and covers the following areas

Effective Presentation Skills
Types of business correspondence-Memos, letters
CV and Cover Letter
Business Proposals
Business Reports
Group Discussion & Interviews
Crisis Communication

Learning Outcome
The module will help students to
1. Prepare for making effective presentations
2. Demonstrate effective writing skills-Letters, memos, reports, business proposals, CV, cover letter
3. Conduct or participate in meetings and record the Minutes systematically
4. Communicate effectively during crises
Recommended Text Book: Business Communication Today-Courtland L.Bovee, John V.Thill and Abha Chatterjee-Pearson Education Asia
Suggested books:
1. BCOM: Lehman, Dufrene,Sinha-Cengage Learning
2. Business Communication-Meenakshi Raman & Prakash Singh-Oxford University Press
3. Effective Business Communication-Krizan,Merrier, Logan & Williams-Cengage Learning
4. Business Communication-Connecting at Work-Hory Shankar Mukerjee-Oxford University Press-2013

Course Outline
S.No
Session
No

Topic\Area Covereed
Case
Case
Details
Chapter
Reading
1
1-3
Effective Presentation Skills
(input Sessions)
Discussion

6,16 & 17
2
4
Body Language
Discussion

6
3
5-7
Principles of Business writing
That’s the way

Department
Case
1 ,2 &3
4
8 & 9
CV and Cover letter
Discussion with Sample CVs

7
5
10-13
Effective Presentation Skills
Current Corporate Analysis (CCA)
Student Presentations

6
6
14
Memos
Discussion